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A logo is an essential part of a company’s brand identity and brand awareness, and if you are a new business, you need to make the right decision when designing a logo because your entire brand will depend on it.

As 59% of startups prefer to buy new products from brands they already know, it is clear that having a good logo that is effective in generating brand awareness is good for your business.

In this article, we’ll take a look at ten best practices for designing a logo that makes your brand authentic, trustworthy, and memorable.

1. Reflect the nature of your brand and its business

Before you start your logo design work, make sure you have a clear overview and insight into your brand.

The logo should communicate the core values ​​of the brand to your target market and your target audience. Think about your brand’s personality and decide what you want your logo to project.

Answer the following questions to determine the type of logo you need to create:

  • Who is your target audience?
  • What are your core values?
  • What is the sector and niche of your business?
  • What are the unique differentiators of your brand?
  • What is your brand communication strategy and brand style guide?
  • What message would you like to convey with your logo?
  • Are there any logo designs you like from companies in the same niche?

When your logo aligns with your business, it creates a trustworthy and reliable brand identity that your target audience can relate to. It also gives you a unique brand personality that sets you apart in the market.

When your logo design reflects your business and its values, the message reflects the needs and expectations of your target audience. Designing the right logo can help your startup grab people’s attention.

2. Think about the emotion you want to convey

Your logo is one of the first things your prospects and potential customers see, and they form their first impression of your brand based on it.

This is why you need to think about what emotion your logo should elicit in people who see it for the first time, as well as in those who see it again and again.

Are you a consumer brand or do you provide B2B services? Is your brand’s tone and message generally playful or serious? The brand name, images, colors and typography should also evoke some emotion in customers, so be sure to take this into account when designing your logo.

3. Look at your competition

Looking at what your direct competitors are doing in terms of logo design will give you insight into what trends are in your market, what is working well, what you should try to duplicate, and what to avoid.

Think critically about the design aspects of your competition’s logo:

  • What makes them different from you?
  • How can you highlight your unique value differentiators in your logo?
  • How can you stand out in terms of logo design?
  • What would you change about their logo?
  • Which ones do you like and which ones don’t you like – and why?

4. Plan your colors carefully

Until 90% of buyers, the brand’s color plays a key role in their purchasing decisions.

Color plays a central role in spreading a brand message and communicating a certain brand characteristic and personality.

Different logo colors communicate different messages: red is typically used for energetic and practical brands, blue is used for brands that instill a sense of togetherness and trust, green is used for brands that care about growth and good. -be.

The color of your logo also depends on your industry and niche: purples and greens are common in financial firms, while silver, black, and gold are suitable for brands that sell branded items. luxury.

Make sure you don’t use more than one or two colors in your logo. The color of the logo as a visual identity element of the brand:

  • Differentiate and identify your business
  • Give your brand psychology and strategy

5. Simplify as much as possible

A simple logo – one that doesn’t use too many elements or consists of too many lines – is more memorable and effective than a complex logo. It captures the attention and imagination of the person looking at it.

One or two colors, one font and an efficient layout are all it takes for users to get the message at a glance on the logo.

A simple and minimal logo becomes the symbol of a company that contains everything the brand stands for, its products, its mission, its core values ​​and its message. It is a major part of a strong brand identity that becomes part of the memory of the public.

When you think of the most successful brands today, they all have very simple logos and, therefore, memorable: from Apple’s apple to Nike’s swoosh, the simplicity of these logos translates well into the image of global brand of these companies.

6. Choose an appropriate typography

Your choice of font is an essential consideration when designing your logo. As with all other visual elements, different fonts evoke different feelings and personality traits of the brand.

For example, bold sans serif fonts evoke a sense of modernity and are suitable for IT and technology organizations. Original and handwritten fonts reflect a more personal nature and may be suitable, for example, for a toy company.

The font of the logo should be complementary to the personality of the brand. This is one of the key elements of visual branding, as unattractive fonts tend to reflect poorly on people’s response to branded content, according to one. MIT study.

7. Choose a logo suited to your business

Logos are generally classified into these distinct types:

  • Lettermark: Otherwise called initial logos, they are useful for streamlining logos if a business has a long or difficult name
  • Wordmark: All about typography, this type of logo is ideal for brands that want to showcase their unique name
  • Pictorial mark: These iconographic images are the most common type of logos and generally what we think of when we hear the term logo.
  • Abstract: Using geometric shapes that create something entirely new for the brand, this type of logo is recommended for established businesses with good brand recognition who wish to have a logo as a unique symbol for them.
  • Combination brand: By combining a symbol with a wordmark, this type of logo uses a brand name placed next to or embedded with a symbol
  • Emblem: These logos combine words with pictorial elements and consist of text embedded with a symbol or icon

Think about the type of logo that would best represent your brand and ensure the best brand recognition in the market.

8. Make your logo scalable

Your logo will appear on a wide variety of advertisements, press media, digital channels and other platforms. That’s why you need to make your logo design easily scalable so that it looks perfect on any medium, regardless of the proportions.

In the modern age, making your logo look good on a business website is especially critical. A custom website design can help you create your own identity by adding your logo to it. Whether it’s content or graphics, you can appear distinct by personalizing your website and instantly stand out from your competition.

9. Integrate your logo into your brand

Your logo is the foundation for all the branding your business will need, online and offline.

The overall look of your logo is the starting point for documenting your brand to achieve a seamless and consistent overall appearance.

Following the logo design best practices above will result in a logo that reflects your brand’s core values ​​and communicates to the right audience, thus increasing brand recognition across all channels.

10. Rate your logo

When the logo design is complete, try to get a second opinion through a « new pair of eyes » ie friends, potential customers, coworkers, family members, etc.

A good logo should be instantly recognizable and make your brand stand out. An effective logo fits perfectly with your brand’s industry and looks professional.

Observe your finished logo objectively and determine if it is:

  • Memorable
  • Unique and distinctive
  • Applicable to all platforms and supports
  • Reflecting your brand identity
  • Future proof

Also ask yourself these questions to assess your logo:

  • Is it versatile and can it be applied to anything your business needs?
  • Is it simple enough for customers to remember?
  • Does this set you apart from your competition?
  • Is it timeless enough that you don’t have to redesign it in a while?

Final thoughts

A logo is an integral part of your brand’s identity. Use these design tips to make sure you create the best logo possible for your business.

Need help designing your logo or website? TechWyse offers a wide range of creative services that can help you make a memorable first impression. Contact us today to find out more.

Message from Tony Watson (1 posts)

Tony is a Marketing Specialist at Digital Silk, specializing in conducting business through digital, visual and content marketing techniques, currently based in Los Angeles.


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