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How can B2B marketers refresh their content and enrich their stack of marketing skills?

In 2021, most B2B marketers are busier than ever due to the pandemic, the challenges of working remotely, and heightened expectations for results.

This makes it difficult to find the time to research and locate useful new marketing related software tools and services.

Don’t worry, though, as we’ve got over 10 new or updated tools that can improve your B2B marketing stack, from digital imagery and video to data insights and more.

We’ll take a look at some of these useful tools for today’s busy marketers, to help you refine and increase your B2B marketing strategy now and in our post-pandemic future.

Sorting through vast lists of seemingly endless marketing tools and platforms can be frustrating as well as a hit and miss proposition, so we’ve put this collection together so you can skip the search and go straight to the tools you can use. today to help you. create memorable B2B marketing stories.

Let’s get started right away with our collection of over 10 handy tools to increase your marketing stack.

1 – MindMeister


With MindMeister, a mind mapping A tool from MeisterLabs, marketers can visually organize and diagram all kinds of information and uncover fascinating connections that might otherwise remain hidden.

Brainstorm new ideas, craft project plans in different ways, annotate information, all in a collaborative and online sharing environment – these are all areas where MindMeister can prove useful in many marketing efforts. B2B.

MindMeister offers a free basic version that lets you create three mind maps, as well as subscription plans suitable for anywhere from personal to business uses. Find @MindMeister on Twitter.

2 – Google Stack

Google stack

Area 120 is Google’s internal project incubator, which recently released Stack – an experimental document scanning and organizing application that uses artificial intelligence (AI) to analyze all digitized content.

For B2B organizations that have found the move to paperless less of a paradise and more of a digital abyss, Google Stack and its artificial intelligence technology – along with easy and secure integration with Google Drive – will be a welcome addition to the category. organizations.

Converting to PDF is done by taking snapshots of documents and currently the app is only available for Android devices. Read the Google Stack announcement on the Blog Zone 120.

3 – CoSchedule Subject Line Testing Tool


Marketers looking for a fresh take on new email campaign or newsletter subject lines can give CoSchedule a try. Subject line tester tool.

This tool offers plenty of recommendations, visual insights, and ratings for potential subject line choices, including sentiment and length analysis and keyword information. It also offers a word balance feature showing the emotional power of a particular subject line and whether it is particularly common or rare, in addition to other useful analysis.

Similar subject line analysis tools exist, and for those who have not yet tried the CoSchedule implementation, running a test may highlight new considerations to improve and optimize your next one. email campaign. The tool is just one of CoSchedule’s many marketing organization features. Find @CoSchedule on Twitter.

4 – Statistics on keywords

Keyword Statistics

Keyword Statistics is a combination of keyword grouping, intent, context, and ranking tool currently in beta testing, providing new insight into data that can help create a more informed content marketing strategy.

The features offered by Keyword Insights include unique topic group reports and keyword research intent data, allowing marketers to import their keywords in almost any format and see lots of suggestions. data-driven.

The tool can also show results tracked by rank with information like search volume, suggestions for additional keywords to target, and URLs that might work best if split into separate pages. Find @KeywordInsights on Twitter.

5 – Monster Mash


Recently released Google AI Monster mash, a tool that allows marketers to turn basic sketches into 3D animations without the involvement of designers or developers, creating something that can add more visual excitement to top-notch marketing content.

An online example of what the new Google AI tool can accomplish allows users to draw online and then inflate and animate their two-dimensional sketches into moving 3D works. Find @GoogleAI on Twitter.

6 – WebVitals Cumulative Layout Debugger (CLS)


WebVitals Cumulative Layout Debugger (CLS) is a free tool designed by a former Google engineer Fili Wiese, allowing marketers to review and find where to improve Google’s CLS metric for web page layouts.

The Cumulative Layout Shift Debugger uses the Layout Jitter API in Chromium to detect and measure layout changes in the viewport between when a web page begins to load. and when it finishes loading and calculates its cumulative layout offset score, « note the utility instructions, and the tool presents this information visually using squares.

CLS is a key part of Google’s Core Web Vitals metrics, and brands can use the WebVitals Cumulative Layout Shift Debugger to optimize existing mobile and desktop page layouts, or test new ones.

7 – Grammar


Grammar, while not necessarily a new tool, has continually refined and added to its online writing support product, which comes in plans ranging from free to those designed for teams of up to 149 users.

Going well beyond spelling grammar and punctuation suggestions in areas such as mobile handwriting tone detection, warnings to avoid overused language, and optimal formatting suggestions, Grammar 2021 delivers lots of new and useful features for B2B marketers who want to take their writing to the next level. . Find @Grammarly on Twitter.

We are also looking for you on this front and we recently posted « B2B Content Marketing: 10 Tips to Improve Your Writing Skills», By our Senior Content Marketing Manager Joshua Nite.

8 – Ryte’s Keyword Cannibalization Report


Ryte’s Keyword Cannibalization Report helps marketers locate multiple web pages that may be ranked by Google for the same keyword and that could potentially digitally cannibalize your own site, and instead allow pages to implement changes that avoid the problem .

The Keyword Cannibalization Report helps identify situations including bad internal linking practices, similar or duplicate content, title or description markup, inconsistent use of anchor text, and more. Find @Ryte_EN on Twitter.

A similar free alternative Cannibalization Explorer tool, using data from Google Data Studio and Google Search Console, was provided by an SEO consultant Hannah rampton, offering another interpretation of this often valuable data.

9 – Loom


Loom’s Powerful video messaging tools have also been updated, especially during the pandemic, which saw a massive increase in the use of online video communication.

Recently surpassing the ten million user threshold, Loom has updated its cloud-based video editing capabilities, using a real-time video transformation layer to make longer videos editable online.

Loom also continued to develop integrations with other tools such as Miro and Pitch, creating new levels of dynamic collaboration opportunities for marketers who use the platforms. Find @Loom on Twitter.

10 – Agorapulse power ratios


Agorapulse added a new bonus Power reports, advanced tools to manage multiple social media accounts, adding to the existing beautiful collection of social media management system useful inbox, posting, reporting, monitoring and team collaboration tools.

New Agorapulse Power Reports options allow marketers to report on up to 10 social media profiles, with scheduled reporting, problem identification, content ideas and suggestions, personalized comparisons and data demographic, etc. Find @Agorapulse on Twitter.

Build your own super stack of B2B marketing tools


These aren’t the only marketing tools that create enchanting customer experiences. Skillful and creative use of the vast digital palette we are all fortunate enough to have at our fingertips takes dedication, time, and a healthy dose of vision.

B2B marketers can create great content by combining existing tools in new ways, creating digital assets that sing a unique song that will help brands weave stories that truly stand out.

We hope you found our overview of a handful of new and updated marketing tools useful as you create new campaigns throughout 2021, and that they will also contribute knowledge and inspiration to your own. team.

Need more useful marketing tools? Here are several articles we’ve written to explore additional tools for B2B marketers:

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