Internal communications strategy can get complicated when focusing on the virtual workspace.
How do you make sure all your messages are received?
Sometimes an email can slip through the cracks. It’s easy to get lost in a vast sea of emails in a very full inbox. This is potentially very problematic.
If your message is important, you want it to be received correctly.
Video greatly increases the chances that your post will be seen. Emails containing videos have an open rate of 90% and a click-through rate of 83.3%. This is a 12.6% increase in engagement compared to text emails.
These percentages clearly indicate that video has a statistically positive impact on your email engagements. The text simply cannot compete!
Videos stand out in the inbox. They are much more appealing to the eye of the recipient and are therefore more likely to garner a click.
Seeing a friendly face in your inbox is so much more exciting than looking at a large blurb – it’s sure to grab your attention.
If you want to make sure your coworkers open your emails, just send a video!