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To remain visible and relevant, physicians must maintain an accurate online reputation and increase online visibility. It is imperative that private medical practices develop effective digital marketing strategies that build trust and credibility between them and their patients. A stronger online presence can help your practice stay ahead of the competition.

Doctor’s offices also need a long-term reputation management strategy. As good as traditional marketing tools, referrals remain one of the most effective sources for gaining new patients. Usually, when existing patients find your care effective, reliable and satisfying, it increases the likelihood that they will share their experience with family, friends and colleagues. However, if you are just starting out, you probably won’t have any references. Therefore, starting strong requires a strong online presence that consistently gives patients the desired research results and opinions.

Discover the 15 best medical practice marketing strategies to grow your practice.

1. Have a user-friendly website for your medical practice

The Pew Research Center Report that about 72% of American adults search for medical information online. If you use more than one way to market your practice online, all of your efforts should point to your website. In one Google survey, it has been estimated that up to 61% of people would likely leave a website that is not mobile-friendly. Make sure your website can cater for different devices, has a patient-friendly navigation menu, clearly presented information about the specific treatments you provide, and fast loading speed.

2. Connect with your patients through social networks

Leverage the power of social media by creating profiles for your practice on popular social networks such as Facebook, Instagram, and Twitter. Keep your profiles up to date with fresh content that would interest your potential patients. Rich, relevant and quality content on your social media profile will strengthen your brand and your credibility. Plus, it will allow your patients to communicate with you in a way they already know and know well.

3. Email Marketing: A Personalized Tactic To Engage Patients

According to Sherpa Marketing Survey, around 60% of those surveyed chose email as their preferred way to receive promotions and updates from prospecting companies. Email marketing is one of the most profitable medical marketing strategies, with some sources claiming a return on investment of 400% or more. It offers a simple, inexpensive, fast choice and one of the best choices for personalized communication to keep in touch with your existing and potential patients. It’s also a proven channel for sending appointment reminders to ensure your patients don’t miss their exams.

4. Leverage your current patient base

People are four times more likely to try a new brand or business when referred to them by a friend. Remind your patients to recommend your practice to someone who needs it. If you provide excellent patient care, your patients will likely refer friends and family, and you will likely gain a new patient. If possible, offer rewards to your referring patients!

5. Match Google rankings to be found by potential patients

Your ranking in the search engines is very important because the ranking has become very competitive. When a potential patient searches for medical practices online, you want to be one of the first names that pops up. Therefore, medical practices should invest in referral techniques in their marketing strategy to be easily found by potential patients looking for information about the medical care they need.

6. Use video content to educate patients about your services

With an economic advantage, video content provides medical marketers with content that is enchanting and compelling to their audience. This is because users are more likely to watch and share video content than other forms of content. You can prepare a slideshow or a short video to introduce your practice and the facilities available to let patients know what to expect. Remember, the distinctive nature of videos allows medical marketers to build brand reputation and showcase their practice for maximum reach online.

7. Register your practice on local directories to get more visibility

To acquire more patients, you need to list your practice on relevant online forums, online directories, and review sites with distinctive descriptions that stand out from many competitors. It helps build authority for SEO and increases your rankings.

8. Use newsletters to share information

Collect emails from your patients and send out newsletters that announce new offers, office changes and updates on your staff, as well as general healthcare tips. It helps you keep your practice in mind. Remember that newsletters are an effective tool in strengthening the patient-provider relationship and can provide healthcare professionals with excellent information on patient behavior.

9. Contribute to reputable healthcare publications

It has been found that healthcare providers who contribute to reputable medical publications can effectively acquire more potential patients from online platforms. Contributing content to top medical publications and top health blogs will not only demonstrate your skill and effectiveness as a healthcare professional, but will also help build trust and manage your reputation.

10. Webinars Can Help You Establish Authority Among Patients

Regularly scheduled webinars keep your practice in mind for patients. Webinars offer a way to educate your follower, thereby increasing confidence and establishing authority in your specialty area. These should be free and highlight educational information to showcase your knowledge.

11. Showcase patient testimonials to improve credibility

Satisfied patients can give you the best of your marketing. In accordance with HIPAA, post their testimonials on your websites, newsletter and social networks. Testimonials create credibility and provide social proof to potential patients about the care you provide.

12. Improve the patient experience

As you watch patients shop for better medical care, you need to build a strong relationship with your patients and make them your biggest advocates. You need to have happy patients and resolve any issues that arise. It’s part of your marketing strategy to keep your existing patient base. The hallmark of the patient experience is to build the patient’s confidence to re-register and refer another person.

13. Sponsor an event to maximize the reach of your practice

Sponsoring a health-related event can market your medical practice to a wide audience, whether online or in person. It will also help tap the mailing lists of more potential patients with names, phone numbers, and other details. So post an event whenever you have time to follow new leads, go for it. You can also organize a summer picnic and invite all current and potential customers.

14. Reward loyalty to increase patient retention

There are patients who have stayed with you longer and who have also helped bring others into your practice. You can organize a special occasion to honor them or have a holiday raffle. Always thank current patients when they pay their bills.

15. Send birthday wishes to make your patients feel valued

You can send each patient a “Happy Birthday” letter or card and keep in touch if you haven’t heard from a patient in a while. You can also send them pens, key chains, notepads, or other freebies that feature your logo. This will make your patients feel valued and they are more likely to recommend your practice to others.

Remember, the medical practice marketing strategies mentioned above will help you better connect with your existing patients and attract new ones. So use one or more of these health marketing tactics to increase and help attract more new patients to your medical practice.

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