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My agency, Nutz Marketing helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results through digital, content and social media marketing. We do this through a combination of methods which can include online research, polls, social media information, focus groups, interviews and the list goes on. Every customer is different, so is their budget and appetite for taking a marketing approach in the first place.

Good news! Today, I am not holding back. I’m sharing with you the 15 easiest ways to research and learn more about your target customer. These are methods you can start using today. Most of them don’t require any investment other than your time. And even the time required for most of these methods is not too much and is definitely worth the investment.

Investing in knowing your target customers is one of the best things you can spend your time on as a marketer.

Unfortunately, too many business leaders, business owners, and even savvy marketers are skipping this step. They want to jump straight into content writing, email marketing, social media posting, and earn what they think is incredible brand awareness, leads, and sales.

Here’s the thing… you can shout the loudest and get attention… maybe… in the short term.

However, if you want real business results in the form of brand awareness, meaningful website and blog traffic that turns into real paying customers, you need to do more than scream. You need to connect with your audience in a human way. You need to pique their curiosity in such a way that they want to know more about how you can help and serve them.

You can’t do any of this if you don’t know your customer.

If you want to improve the performance of ALL of your marketing, you MUST know more about your target buyer than your competition.

Targeted marketing is human science, not rocket science

When you truly KNOW your customer, you can be the one who values ​​them the most. You can then speak to them in a language and tone that they understand and that resonates with them.

When you don’t know your customer or think everyone is your customer, you aren’t talking to anyone.

Targeting everyone is basically not targeting anyone. Too many marketers are afraid of narrowing down their target market. They keep their target market segments too broad and, therefore, they spread too little in terms of resources and budget.

They are then unable to properly research, inspire, and connect with the right client. It’s a vicious cycle of poor marketing.

Less is really more in today’s online, social, digital and always-connected world. Your dream customers don’t wake up in the morning thinking… « oooooh… I can’t wait for all the brands to spam me on my Facebook, Instagram, Twitter and LinkedIn feeds today. »

NO! They want value. They want meaning. They want a human connection.

Targeting customer research in brief

This comprehensive guide to target customer research includes the following:

1. 15 easy ways to find your dream target customer
2. Podcast with details on all 15 customer research methods (hint: you can start using them today!)
3. Additional support resources such as our Buyer Worksheet, 5-day virtual training for the Persona Bootcamp buyer and our Editorial content calendar template

Listen to the 285th episode of the Social Zoom Factor podcast to learn Top 15 Ways To Find Your Customer For FREE

In this 30 minute podcast, you will learn:

• The 2 things you should do before starting a customer research
• Top 15 Simple & Easy Ways To Conduct Customer Research On Zero Budget
• How to create a target customer profile
• What is audience marketing
• What is an audience-first marketing strategy
• What is target marketing
• What is a buyer persona
• How to leverage natural conversation for customer research
• How to Leverage Email Marketing for Customer Research
• Tips for organizing focus groups with little or no budget
• Importance of social listening to know your customer
• How to take advantage of online communities to find the customers of your dreams
• How to leverage digital user behavior to understand your customers’ digital buying and engagement patterns
• How to Use Industry Reports for Customer Research
• Why Google is your best friend for customer research
• Best tools for researching the top trends in hot content your customers are loving right now

Support resources

How to subscribe to the Social Zoom Factor podcast

Need help taking your brand to the next level? The Nutz Social Profit Factors and Marketing Training Academy can help!

Take action: Download my Persona Buyer Template Pack (editable models for B2B and B2C)