3 must have features of the Google page
Views: 4
0 0
Read Time:2 Minute, 53 Second

Daniel P. Borbolla
Latest articles by Daniel P. Borbolla (see everything)

Page Experience is a new tool from Google that measures whether users experience pages the way you want them to. Rather than focusing on content, graphics, and links, you focus on load time, site safety, and other browsing factors.

Creating quality content is vital, but if users get frustrated and leave before they’ve even had a chance to read about your product or service, you might not get them back.

Of course, the loading speed of your page depends on the internet connection and the user’s device. While some factors are completely beyond your control, these statistics give you concrete standards and actions on what you can control.

Source of information

Page Experience derives its information in part from the Chrome User Experience Report. This report shows the actual user metric of the key public web metrics of users who have chosen to sync their browsing history and share their activities online.

Essentially, Page Experience bases its results on two key areas: (1) the specific functionalities that a website has or does not have, and (2) predetermined measurable metrics of the main vital elements of the web.

Key features of the page experience

Your website should have these three main characteristics:

# 1 – Mobile friendliness – What your website looks like on different devices.

# 2 – Secure HTTPS encryption – A protocol that uses encryption to provide a secure connection.

# 3 – No intrusive interstitials – Includes pop-up ads, other forms of interrupt marketing, or pop-ups that ask your users to subscribe to a mailing list.

Experience Core Web Vitals page

These technical figures can help you measure your user experience:

  • FIDFirst entry delay (Interactivity) – Calculates the time between the user’s first interaction with your page (by clicking on a link) and when the browser allows interaction with your page. A good time is less than 100ms.
  • LCPThe greatest content painting (Loading) – Measures the time it takes for the largest image or block of text to be visible to the user, relative to when the first page started loading. A good time is less than 2.5 seconds.
  • CLSCumulative change in disposition (Visual Stability) – A formula that measures any change in layout as the user navigates your page. Good is less than 0.1.
Youtube video

How to improve your site using the page experience

As part of an ongoing SEO strategy, you will definitely want to incorporate Google page experience data into your site design and structure.

Key features are something you can tweak by updating layouts and security measures, and carefully reviewing the ads and pop-ups you choose. The essentials of the web are also related to how your page is set up.

Designing your webpage to create a great experience for your users will ensure that they find what they need quickly and easily. Oh, and you’ll want to do this for every page on your site. Here are some resources that can help you:

https://developers.google.com/search/docs/guides/page-experience#signals

Of course, you don’t have to fend for yourself. We can incorporate all of these features into your website design / structure to ensure you get to the top of search results and convert more of those clicks into sales!

We hope you’ve learned something from Google Page Experience today. Visit our blog for more articles and subscribe to learn more about search engine marketing!

Happy
Happy
0
Sad
Sad
0
Excited
Excited
0
Sleepy
Sleepy
0
Angry
Angry
0
Surprise
Surprise
0

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Laisser un commentaire