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Video is all the rage today. This is due to its effectiveness in boosting reach and engagement. In fact, most social media platforms have started giving video content more visibility in feeds.

The introduction of Reels and IGTV to Instagram and Facebook Watch is a testament to the fact that the appeal of videos has only increased over the years.

About 85% of Internet users in the United States watched videos online in 2018, and a majority of internet users say the trend of watching more videos online will continue, even after the COVID-19 outbreak is over.

Image via We Are Social

With so much video content downloaded per minute 500 hours on YouTube in 2019 – it will be hard to stand out from the crowd.

As of May 2019, over 500 hours of video was uploaded to YouTube every minute. This equates to approximately 30,000 hours of newly downloaded content per hour. Click to Tweet

To do this, you need to create stellar videos.

How can you do it?

You need to understand the key elements of a social media video.

What are these key elements, you ask?

Let’s take a look at them.

Main elements of a social media video

Here are the main elements of a social media video that can help improve engagement.

1. The social platform

When creating a video for social media, it’s important to know what platform you’re creating it on.


Because every social platform has different audiences, and what might appeal to users on one platform may not appeal to another.

TikTok and Instagram are platforms where you usually have Millennials or Gen Z. On the other hand, on Facebook and Twitter you can find a larger user base. It is therefore crucial to adapt your videos to each of these platforms.

Likewise, what may work on all of these platforms may not work at all on LinkedIn because it is a professional social networking platform.

And that’s not all.

Each platform also has a different set of video formats that work best on them.

Facebook vs Instagram video formats

For example, if you upload a video to Facebook, you are probably uploading a landscape version of the video to Facebook Watch. On the other hand, if you are creating one for Instagram, options like Reels, Stories, and IGTV prefer portrait modes.

Resizing your videos can be tricky. However, using tools like Boostedyou can simplify this task because the tool will automatically size any videos you create based on the dimensions that work best on the social platform of your choice.

Boosted will automatically resize videos for different devices.

Pro tip: It’s just as important that you upload your videos directly to the platform instead of sharing them from one platform to another.

2. Video length

The length of the video is an important parameter that you need to consider. When scrolling through streams, users might not spend a lot of time on your video unless it catches their attention.

That’s why you need to make sure that the most prominent parts of your video are right from the start. The idea is to connect the user to your video to watch the rest.

But wait, there is more.

The platforms you upload your videos to also impact the length of the video. For example, if you upload a video to Instagram, you will be faced with several options.

How long should Instagram videos last?

If you post a video to Instagram Stories, the maximum length per Story is 15 seconds. On the other hand, if you upload it to Reels, the video should be 30 seconds long. However, IGTV videos can be up to 60 minutes long.

So when developing your video, make sure you know where you’re going to post it so you can stimulate social engagement through.

3. Video graphics

Equally important are the graphics you use in your videos.

These visuals can help you grab the attention of your audience. That is why you should do everything possible to make sure that they appear exactly the way you want them to.

With almost 70% from YouTube When viewing time from mobile devices, it is clear that you need to design your videos for mobile devices.

But how?

For starters, you should try to use simple video graphics which can be easily viewed on mobile devices. Additionally, you need to make sure that the different elements of your video are spaced enough apart that viewers can distinguish them.

The same applies to video thumbnails. When you create them using a tool like Can go, be sure to check their appearance on smaller screens.

Create video thumbnails in Canva and make sure they look good on all devices.

Additionally, mobile devices may not always be connected to WiFi. Many users can use data to browse the Internet and watch videos.

However, as people move, the speed of data can fluctuate. As a result, they may not be able to stream videos at speeds that they would typically get over WiFi.

If the size of your video file is large, it is likely that the video is not loading properly. When this happens, your viewers can move on to the next message. After all, no one likes to wait long for videos to load.

How can you avoid this?

You can make videos that are smaller in size. This will make it easier for viewers to stream them.

To make sure that all of these are taken into account when creating videos, make sure that your content marketing strategy outlines the steps for mobile devices.

4. Video sound

As mentioned above, most people watch videos on mobile devices. And when they do, it is highly likely that they will also be on the move or in public places. In such a situation, not everyone uses headphones to watch the videos.

As a result, people tend to watch videos without sound. In fact, a survey found that 69% of consumers in the United States watch videos on mobile devices without sound in public places.

But here’s the problem: 25% of them watch them even without sound when they are in private places.

So if you want your video to appeal to this huge segment of your audience, you need to make sure that it gives the same effect without audio.

While you are designing the video, try adding captions or text to get the point across without any sound.

Pro tip: Before downloading the video, browse it without the audio. See if it’s still this interesting. If so, you can go ahead and download it.

Final thoughts

Creating videos on social media can help you increase your reach and boost engagement. However, in order to create videos that can do this effectively, it is essential that you understand the key elements of those videos and use them to your advantage.

You have to design your videos according to the platform and also change the dimensions accordingly. Besides, it is just as important to decide the length of the video as it is dictated by the format in which you are going to download it.

What else?

Video graphics should be designed for mobile devices because most videos are watched using mobile devices.

Finally, a large number of people watch videos without sound. So you need to make sure that the videos look just as attractive without it too.


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