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I don’t think I need to tell you that 2020 has forced us all to adjust the way we live and do business on a daily basis. As a company, we have learned a lot and found new ways of doing business. But, unfortunately, this knowledge that we have gained does not necessarily translate into a strategy to take with us moving forward. Some of the things we learned might not be sustainable as we move into 2021 because they were responding to the climate we were forced into.

The overall theme for 2020 was to survive and adapt so that when we got our feet back on our feet, we could rebuild a stronger foundation. Next year we will need to change the way we think and what we do to grow taller. It’s not about looking at old strategies and building new ones. What we have done in the past may not work. But how do you plan for a new form of uncertainty? Growth hacking is one way to do this.

Growth Hacking is the process of experimenting and quickly implementing different strategies focused on rapid business growth. Growth hacking can get results quickly and with minimal cost. The « hacking » part is about finding clever shortcuts that bring great results.

Key to success

Growth hackers are usually obsessed with the strategies that grow their business and find new ways to implement and adjust the strategies. Through this process, they can remove even the smallest drop of growth before moving on to the next strategy. They start by setting priorities to attract new customers and grow the business. Then, they develop, implement, monitor, and test new ideas to achieve that success. The difference between this strategy and normal strategies is how quickly they work and switch between ideas.

Many of these strategies of these types of growth hackers focus on « hacker metrics », so called because of their initials; AARRR.

It’s not only fun to call yourself and call yourself a pirate, but it’s also effective. AARRR stands for:

  • Acquisition: attracting new customers
  • Activation: convincing customers to use the product
  • Retention: retain customers and reduce the churn rate
  • Income: earn money
  • Reference: getting current customers to sponsor new customers

Before you start

Before you start, there are a few things you need to understand. You can’t just start blindly throwing darts at a board and hope something happens. You need to know where the dart board is and aim it. The same goes for growth hacking.

Who are they?

You need to know who your audience is so that you can find them. You are going to need to know some general information about them such as location, experience, demographic, and depending on your product and industry, potentially age, gender, education, etc. Then you need to find out how they would interact with your website. Where on the website they would interact and their thought process. Finally, you will need to know their values, goals, challenges and weaknesses.

Once you have this information, you can create your customer profile (s) and tailor your growth marketing strategies to specific buyer profiles.

What is their background?

You should not only know who your customers are, how they interact with your site and what their issues are. You also need to know their background. There’s no point if you know exactly who you’re looking for but don’t know which path they are on. It becomes a wild goose hunt at this point.

Your typical customer journey includes:

  • Consciousness
  • Evaluation
  • Conversion

It is for the latter that you must be present or else this conversion is going to be for someone else. You want to add customers to your growth funnel and help them along their journey, but not bombard them. Everyone had an experience with this sales rep that was too pushy and you left because of that experience. You want to help them find information and be there when they need to pull the trigger to find a solution.

Marketing basics

It’s time to get back to Marketing 101. Make sure all of the goals you set are SMART. In case you forgot what it is, SMART stands for:

  • Specific
  • Measurable
  • Feasible
  • Relevant
  • Limited in time

Anyone can say that they want to grow taller a lot and overnight. But without something tangible to track and measure, a deadline and a specific goal to achieve, you are only saying words. You need to know what you want to achieve and how it contributes to your growth. Then figure out how you’re going to measure it and set a timeline for that strategy before you move on.

Now let’s see why you clicked on this post in the first place.

Growth hacking strategies

Hack your email

There’s a reason email marketing is so easily used. It has an excellent return on investment! For every dollar spent on email marketing, your ROI is more than $ 38 and can have a return on investment of up to 70: 1. With these numbers, it’s easy to see why companies still invest heavily in email marketing. This is also why it is so important to grow your mailing list. If you aren’t actively using methods to further grow your email list, you’re leaving money on the table.

Part of the reason it’s such a great growth hack is that you can start doing it for free. There are tools you can use that are completely free (low volume) until you are big enough to upgrade. Or even tools that charge a low rate for businesses with a small amount of data. Tools like the Visitor Queue track your website visitors and provide contact information.

Another way to grow your mailing list is to use lead magnets such as exit intent pop-ups. For example, if a visitor is about to leave your page, you can invite them with a pop-up prompting them to stay or fill out your form based on an offer, newsletter subscription, webinar, etc.

Discounts or incentives

As a growth hacker, you can’t ignore the power of social media or your customers’ words of confidence. By using your social networks and popular review sites, you can ask your customers and audience to do the heavy lifting for you. Sharing your work with your customers on social media or leaving you feedback is invaluable. It’s the same reason you look at reviews on an Amazon product before you buy. You trust those who have used the product / service because the company can say whatever they want, that is not true.

Now, some don’t need to be pushed to share your business on social media or leave you a review, while others may need some sort of incentive to do so. Giving some sort of reward can be that nudge in the right direction for some consumers. This is a very low cost to your business compared to what you would expect in terms of new customers.

Do you want to play a game?

Creating games for onboarding is a great growth hack that a lot of businesses use (including us). You can reward users who are successful in using the product and keep them interested in staying. You can also reward them for inviting other users to sign up and use your service, which makes your business grow faster. Word of mouth from customers is more valuable than what your business says, as previously stated.

To use this strategy, you will need to create an integration workflow that helps people learn about your product. Make sure this content encourages them to spread the word. A good tool to play your integration is involve me. There are many games and activities that you can use to engage your audience and it will all depend on where you place the game and your audience.

Be useful for free

Create an amazingly useful free version of your tool and allow a full version to be tested easily. This way your audience can easily see the functionality of the full tool and not have to worry about being stalked. But also allow the free version of the tool to be useful so that they can use the free tool until they reach a position where they depend on the tool and now need all the features. .

This is a smart strategy because the tool will meet the needs of your target audience and build brand recognition and goodwill. It also adds the right people to your mailing list and means you can promote your paid service. This point now returns to the first point.

Compete!

You can’t beat contests as a tool to raise awareness about your business and your products / services. Who doesn’t want a chance to win for little or no work ?! The catch: you’re a winner no matter who wins the final prize. Now you are able to gain notoriety, a loyal customer of the winner, and now you have the contact details of those who participated. And those who entered are those who could use the product / service.

Now how can you start this strategy?

  • Offer an account prize for a Twitter contest in a simple sweepstakes and make sure your contest follows Twitter promotional rules.
  • Images work well on Facebook and Instagram, so share an image of your product / service and ask for likes or comments in exchange for content entries. Again, make sure your promotion meets Facebook and Instagram guidelines.
  • Instagram can also be used for the thematic content contest. Link to a hashtag where users tag your Instagram profile. That way you end up in front of their audience as well.

Want even more visibility and contact information with this strategy? Allow your social media audience and website visitors to gain multiple contest entries by performing different promotional tasks. Have them listen to podcasts, watch videos, like pages, etc. This way, you expose them to more content and even if they don’t earn, they know more about your brand.

Now what?

Well, there it is. You have some of the best growth hacking techniques to grow your business. It’s important to remember that growth hacking is constantly changing and evolving, and you need to implement, monitor, and change strategies often and quickly. It allows you to grow taller quickly and keep growing. Happy hacking!


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