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Smiling image of happy businesswoman.

How can the intense luminosity that often follows humanity’s darkest times help us achieve greater team unity and new energy, gratitude and marketing strength?

As the pandemic enters its second year, B2B marketers looking to overcome desperation and make this year a brighter, more successful one can especially look at the five reasons we’ve gathered here for optimism. as for the many opportunities and positive experiences of 2021. is in store.

Let’s take a look at five inspiring reasons for optimism in B2B marketing in 2021 and beyond.

1 – We are more united as teams and communities

Despite the difficult pandemic challenges of 2020 that continued through 2021, B2B marketers gained a new understanding of the power of successful teamwork, even though working remotely usually means less time physically. together.

Online collaboration systems are undoubtedly flourishing like never before, as teams meet and share in fascinating and sometimes unexpected new ways using Zoom, Slack, monday.com * and so many other powerful integration tools. digital.

Teams that were not used to working together remotely not only gained new technological skills, but also a new sense of understanding and appreciating work associates and the challenges we all face – issues that were largely invisible in working life during pre-pandemic times. .

“Teams that were not used to working together remotely not only gained new technological skills, but also a new sense of understanding and appreciating people and the challenges we all face.” – Lane R. Ellis @lanerellis Click to Tweet

2 – We are ready to release a new formidable energy

Be prepared to tap into the pure, limitless energy that is in danger of overflowing as our professional and personal lives are able to safely return, not quite what it was, but as close as it gets.

The day WWII ended was marked with great celebrations and global relief, and while a resumption of the pandemic is unlikely to happen overnight, when we collectively move on to lives closer to the ones we had before the global health crisis, each of us will. to be able to harness a new and great energy, which cannot help but inspire our marketing efforts and live in new and exciting ways.

When this post-pandemic energy is released in the world of B2B marketing, the floodgates for creativity are likely to open and focus more on campaigns that connect the brand and the customer in deeper and more meaningful ways.

« When post-pandemic energy is released in the world of B2B marketing, the floodgates of creativity are likely to open and focus more on campaigns that connect the brand and the customer in deeper and more meaningful ways. .  » @lanerellis Click to Tweet

3 – Our gratitude will create great marketing that will make a difference

Living for over a year under difficult circumstances has helped us to be grateful for our little victories and to appreciate a new sense of gratitude brought on by some of those little aspects of our lives that have turned out to mean so much more than them. in pre-pandemic time.

This hard-earned gratitude will go a long way in creating marketing efforts that tell more authentic stories and help humanize content. campaigns that allow B2B marketers to get closer to their customers.

To help you prepare to tap into all this newfound gratitude, check out the following articles that explore how gratitude can contribute to more powerful marketing:

“Do your best to make kindness attractive. This is one of the most difficult missions that you can get. – Fred Rogers @FredRogersCtr Click to Tweet

4 – We have more tools and tactics than ever before

In 2020, the global use of technology has increased in ways never seen before, resulting in a proliferation of new social media tools, an expansion of online communication options, and the growth of marketing tactics that can help us succeed with each new possibility.

The sky is the limit for B2B marketers who find the right tools to create relevant content with the best response. With such a wealth of apps, tools, utilities, and services to choose from, the hardest challenge may simply be finding the ones that let you work in the way that brings out your best.

To help you find new tools, we’ve posted an overview of some of the best tools for B2B marketers, such as:

“Marketers have an incredible power to spread some calm in a chaotic world right now. Use it well. « – Britney Muller @BritneyMuller Click to Tweet

5 – We are stronger to overcome the challenges of pandemic marketing

It may not yet be immediately apparent, but in overcoming the challenges the pandemic has brought to our professional and personal lives, we have gained a strength that may take some time and thought to fully appreciate.

In 2021, that force will unfold and eventually find its way into our efforts as B2B marketers, bringing new impetus to the power of our content to change hearts and minds.

To help us see and appreciate the strengths we have added, it is helpful to look back and reflect on the challenges we have faced and overcome over the past year, whether small or monumental.

Some find that putting together a comprehensive list of the hurdles we’ve survived helps better target the progress that will give our 2021 marketing efforts new strength.

« It may not yet be immediately apparent, but in overcoming the challenges the pandemic has posed to our professional and personal lives, we have gained a strength that may take some time and thought to fully appreciate. » @lanerellis Click to Tweet

Embrace a positive 2021 brimming with new marketing opportunities

via GIPHY

Combined, these five reasons B2B marketers are optimistic – our greater team unity, our energy, gratitude and strength plus powerful new tools – can provide new inspiration as we come together to do facing the many challenges and opportunities of 2021.

* monday.com is a TopRank Marketing client.

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