5 Steps to Avoid Monetary Penalties for Marketing CBD Products
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Not to be confused with marijuana, Cannabidiol or CBD is an active ingredient derived from the hemp plant. Its legislation takes the form of the Farm Bill 2018, which authorizes the cultivation of hemp.

The Farm Bill also allows CBD companies to own, sell and transport hemp-derived products. For example, CBD companies that sell full spectrum CBD oil can advertise legally. full spectrum CBD oil for sale online or in store. However, despite the freer hemp or CBD legislation, more and more businesses are still subject to Federal Trade Commission or FTC warnings and fines, primarily due to regulatory violation. US on CBD or cannabis from the Food and Drug Authority.

Do you have to comply with these regulations?


Absolutely! Did you know that an FDA monetary penalty for a broken regulation could cost you over $ 80,000? Or did you know that you can also be fined for selling user-friendly cookies or natural supplements containing CBD derivatives?

Also, there are a lot of online publications reporting company names to all over the world, and the last thing you want is bad press for your business. If you are considering joining the CBD industry to sell an amazing CBD or hemp product, you should be careful.


Here are five easy ways to make sure your brand and investment doesn’t go to waste.

1. CBD Compliance: Any health-related or “medically proven” claim must include supporting, legitimate scientific evidence or research.


Understanding that hemp companies are keen to market their quality CBD products, this is a firm compliance regulation not to sell your product as a « cure » for specific illnesses or diseases.


Despite the many solutions that CBD provides for customers, hemp is not a universal substance and you cannot guarantee results. It’s best not to get carried away and leave all big complaints to the experts, not your customers or trusted partners.


Even if you believe this to be true (even if you vouch for your personal experience), the law states that exaggerating the benefits of cannabidiol CBD or cannabis products is against FTC regulations. Sections 5a and 12 of the FTC Act state that “unfair or deceptive acts or practices are declared illegal”. Therefore, the inclusion of health claims that have not been supported by reliable scientific evidence is considered misleading.


Even though experienced manufacturers say that using cannabis or CBD oil is a panacea, or cure for aging, don’t be among the many CBD companies that have received serious warnings due to improper use. conformity. To be on the safe side, do not include any poorly cared for details on your labels or packaging.

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2. The packaging must include a disclaimer and all relevant information.


When it comes to CBD compliance, no matter how high quality your hemp products or ingredients are, the rules are the rules and you need to follow the basics of CBD. Compliance officers painstakingly screen CBD companies by the most obvious approach: through information found on their labeling. Hemp or CBD companies tend to make the same mistakes when it comes to product packaging.



Other than an “all rights reserved” sign on your CBD product label or a cannabis warning, be sure to provide your customers and compliance officers with all the information they need.


List all the ingredients such as THC level and other necessary product information. Also indicate the location of the site or the place where the cannabis plant was cultivated and any relevant processes applied to the hemp product.


You can include a link or QR code to your website’s FAQ page or a phone number anyone can call with their CBD questions. More information is always better; When your customers and consumers get the right information about your CBD products and your use of CBD, the more secure you are from violating state regulations. More curious questions about CBD are better than asking the FDA to find out about your compliance.


Another important detail to include on the label of your products is an FDA warning. This disclaimer should clearly state whether the Food and Drug Administration has evaluated the product.

3. Avoid the use of exaggerated or false testimonials.


Knowing that reviews and testimonials can make or break a business, you can avoid breaking one or more FTC regulations by keeping customer reviews out of your CBD product packaging (or even your hemp website).


Be careful when citing a CBD website that is unreliable or questionable; don’t relate to them just because they say they’re marijuana or cannabis experts. As mentioned above, knowing that using cannabidiol CBD or hemp derivatives may benefit some consumers, not everyone will have the same results or experience.


Since you cannot control or facilitate the application or use of your hemp-derived CBD substance or CBD products, it is best to be wary of potential lawsuits for side effects of the product or substance. based on hemp or CBD. If you want a hassle-free experience in the hemp or CBD products industry, keep your information objective to stay on good terms with the FDA.

4. Religiously follow the guidelines of the Food and Drug Administration (FDA).


Even though the 2018 Farm Bill did not put any restrictions on use, it still understands that these FDA regulations prohibit
CBD Products to be labeled as a food supplement or food additive (even if it’s just for cookies).


Since the legalization of CBD products is still fairly recent, there is not enough studies or research that the FDA accepts for these products. For example, it would be unwise to advertise full spectrum CBD oil or any hemp derivative as an ingredient in other food products on your website. Although CBD products are different from using marijuana or cannabis, the FDA still regulates all hemp-derived substances and products, regardless of location, site, or state.

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5. Explore different ways to advertise and market your products in accordance with FTC guidelines.


It is important to keep the FTC guidelines in mind when exploring different means of marketing and advertising your CBD products. These guidelines are put in place to ensure that companies employ
marketing strategies that comply with advertising laws and regulations. These guidelines also include examples of different situations to consider for reference.


Digital marketing is a way to help your business reach a wider audience and promote your presence online. However, marketing CBD products can be difficult due to the regulations and restrictions that you need to consider.


Some CBD companies choose to do affiliate marketing, where famous people like influencers or celebrities mention your brand or website. CBD companies more often do affiliate marketing than direct marketing, as social media platforms have specific restrictions on advertising CBD products.


Another way to market your business is to focus on
improve your website and creation of new content. This way, you establish your brand’s presence online while providing informative content that brings value to your readers, who are potential customers.

If you are in the CBD or hemp industry, checking the FDA website or page regularly should be part of your routine. It’s worth staying alert and paying attention for updates on the THC or CBD law, the CBD industry itself, or new cannabis regulations.

Always get updates on the Farm Bill 2018 for maximum compliance, especially as more and more CBD products are introduced to the market. In fact, due to the myriad of restrictions and the like, legal experts might advise you to purchase insurance for your business and products to be on the safe side.

When you have information on the CBD industry and training on state laws, you will certainly avoid this warning letter or the potential CBD monetary penalties from the FTC. To ensure that your CBD business uses different ways to market its products, make sure you partner with a digital marketing agency that understands your business and adapts to its needs.

Let Social Link be the solution for you! Social link offers a wide variety of marketing services ranging from web development, marketing strategies, branding and graphics, social media and much more!

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