2020 50 Influential Women Marketing
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2020 Influential Women in B2B Marketing

If there was a year that lacked inspiration, 2020 was. Fortunately, we continue our long tradition of showcasing inspirational marketers who are also influential.

Over the past 10 years, we have honored hundreds of women marketers who have done a great job, created and shared content, and made a difference in the industry, including last year. 50 women CMOs who stand out in marketing.

In this 11th year of publication of the TopRank Blog List of Women Who Rock in Marketing, we have taken a more B2B approach. The vast majority of the winners of the 2020 edition on our list work for B2B brands or have a B2B marketing function within a B2C or B2B / B2C brand.

To find this impressive group of marketers, we leveraged our existing network developed over the past 10 years as well as the influencer marketing software platform Traackr to help identify people who identify as marketers. B2B marketing, create content about B2B marketing and interact with an audience. on B2B marketing topics. As always, basic social data points include timeliness, resonance with the network, and reach.

Although there are many more women in leadership positions in B2B marketing, as evidenced by the CMO research we conducted last year, being able to engage communities through social media and post content is what sets the people on this list apart.

Social engagement of leaders becomes a much higher priority for B2B brands, as companies invest more in building the influence of internal subject matter experts, key thought leaders and senior management. This is especially true with positions like the CMO where many clients expect to engage through social media.

B2B Marketing Ann Handley
Ann handley

Content Director
MarketingProfs
@marketingprofs

Ann lewnes
Marketing Director and Executive Vice President, Corporate Strategy and Development
Adobe
@alewnes

Alicia Tillman
Global Marketing Director
SAP
@aliciatillman

Michelle killebrew
Product & Technology Marketing Leader
PwC
@shellkillebrew

Stephanie Stahl
Managing Director Content Marketing Institute, UBM
@EditorStahl

B2B Marketing Ty Heath
Tyrona heath

Director, Market Engagement, The B2B Institute
LinkedIn
@tyrona

Charlene li
Founder and Senior Fellow
Altimeter, a company of prophets
@charleneli

Sarah Kennedy Ellis
Vice President, Global Growth and Demand, Google Cloud
Google
@saykay

Heidi melin
Marketing Director
Working front
@heidimelin

Dorie clark
Faculty of Executive Education, Fuqua School of Business
duke university
@dorieclark

B2B Marketing Amanda Brinkman
Amanda brinkman

Head of Brand and Communications
Luxury
@amandakbrinkman

Sandy Carter
Vice president
Amazon Web Services
@sandy_carter

Jennifer anaya
Senior Vice President of Global Marketing
Ingram Micro
@ JenniferiD8

Heidi bullock
Marketing Director
Tealium
@HeidiBullock

Meghan Keaney Anderson
Vice President of Marketing
HubSpot
@meghkeaney

B2B Marketing Tifenn Dano Kwan
Tifenn Dano Kwan

Marketing Director
Dropbox
@danokwan

Sarita rao
Senior Vice President, Portfolio Integration and Partner Solutions
AT&T
@saritasayso

Jennifer leggio
Marketing Director
Claroty
@mediaphyter

Shannon Sullivan Duffy
Executive Vice President, Marketing
Salesforce
@sullytoduffy

Lara Hood Balazs
Marketing Director and Managing Director, Strategic Partner Group
Intuit
@LaraHBalazs

B2B Marketing Olga Andrienko
Olga Andrienko

Global Marketing Manager
SEMrush
@Olgandrienko

Anna griffin
Marketing Director
Smart sheet
@AnnaGriffinNow

Leslie Berland
Marketing Director and Human Resources Manager
Twitter
@leslieberland

Amy fuller
Director of Marketing and Communications
Accenture
@AmyFuller

B2B Marketing Gail Moody-Byrd
Gail Moody-Byrd

Marketing Director
Noodle.ai
@gailmoody

Carolyn Everson
Vice President, Global Business Group
Facebook
@ceverson

Jennifer Heyman
Vice President, Digital and Social Media
Wells fargo
@jheyman

Danah Boyd
Partner researcher
Microsoft
@zephoria

Karen walker
Senior Vice President and Marketing Director
Intel company
@karmwalker

B2B Marketing Kathy Button Bell
Kathy Button Bell

Senior Vice President and Marketing Director
Emerson
@Emerson_KathyBB

Arianna Huffington
Founder and CEO
Flourish in the world
@ariannahuff

Joanna lord
Marketing Director
Skyscanner
@JoannaLord

Penny baldwin
Senior Vice President and Marketing Director
Qualcomm
@pennyrbaldwin

Kristin lemkau
Marketing Director
JPMorgan Chase
@klemkau

B2B Marketing Priya Ramesh
Priya Ramesh

Vice-President, Global Corporate Communications
Informatica
@priaramesh

Linda boff
Marketing Director
GE
@lindaboff

Paige O’Neill
Marketing Director
Sitecore
@paige_oneill

Maggie Chan Jones
CEO
Tenshey
@maggiecj

Maria winans
Marketing Director, Americas Marketing
IBM
@MariaWinans

B2B Marketing Jacqui Murphy
Jacqui Murphy

Marketing Director
Auvik
@jacquimurphy

Alison herzog
Senior Director, Brand & Digital / Head of Global Brand & Digital Marketing
Visa
@alisonjherzog

Konstanze Alex, PhD
Global digital story
Cisco Systems
@Konstanze

Jobbins Amanda
Marketing Director
Infor
@amandajobbins

Courtney colwell
Global Content Director
American Express
@courtneycolwell

B2B Marketing Lucy Moran
Lucy moran

SVP, demand generation, branding and digital marketing
Dun & Bradstreet
@lucymoran

Kirsten Allegri Williams
Marketing Director
Spice up
@kirstenallegriw

Kim Salem-Jackson
Head of founding members
@ Ksalem09

Lisa Horner
Vice President Marketing
AppFolio
@LisaHorner

Carla Zakhem-Hassan
Marketing Director
Citi
@chassan

B2B Marketing Monica Norton
Monica norton

B2B Content Marketing Manager
Bark
@monicalnorton

Kudos to all of the women on this list for making a huge contribution to the field of marketing in 2020!

If you’re a top-level marketer and wondering how to make the most of your social media time so you can appear on lists like this, check out this article: How social should the CMO be? 3 guidelines for success.

To see the last 10 years of Women who market lists, visit the items below:

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