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If there was a year that lacked inspiration, 2020 was. Fortunately, we continue our long tradition of showcasing inspirational marketers who are also influential.
Over the past 10 years, we have honored hundreds of women marketers who have done a great job, created and shared content, and made a difference in the industry, including last year. 50 women CMOs who stand out in marketing.
In this 11th year of publication of the TopRank Blog List of Women Who Rock in Marketing, we have taken a more B2B approach. The vast majority of the winners of the 2020 edition on our list work for B2B brands or have a B2B marketing function within a B2C or B2B / B2C brand.
To find this impressive group of marketers, we leveraged our existing network developed over the past 10 years as well as the influencer marketing software platform Traackr to help identify people who identify as marketers. B2B marketing, create content about B2B marketing and interact with an audience. on B2B marketing topics. As always, basic social data points include timeliness, resonance with the network, and reach.
Although there are many more women in leadership positions in B2B marketing, as evidenced by the CMO research we conducted last year, being able to engage communities through social media and post content is what sets the people on this list apart.
Social engagement of leaders becomes a much higher priority for B2B brands, as companies invest more in building the influence of internal subject matter experts, key thought leaders and senior management. This is especially true with positions like the CMO where many clients expect to engage through social media.
Ann handley
Content Director
MarketingProfs
@marketingprofs
Ann lewnes
Marketing Director and Executive Vice President, Corporate Strategy and Development
Adobe
@alewnes
Alicia Tillman
Global Marketing Director
SAP
@aliciatillman
Michelle killebrew
Product & Technology Marketing Leader
PwC
@shellkillebrew
Stephanie Stahl
Managing Director Content Marketing Institute, UBM
@EditorStahl
Tyrona heath
Director, Market Engagement, The B2B Institute
LinkedIn
@tyrona
Charlene li
Founder and Senior Fellow
Altimeter, a company of prophets
@charleneli
Sarah Kennedy Ellis
Vice President, Global Growth and Demand, Google Cloud
Google
@saykay
Heidi melin
Marketing Director
Working front
@heidimelin
Dorie clark
Faculty of Executive Education, Fuqua School of Business
duke university
@dorieclark
Amanda brinkman
Head of Brand and Communications
Luxury
@amandakbrinkman
Sandy Carter
Vice president
Amazon Web Services
@sandy_carter
Jennifer anaya
Senior Vice President of Global Marketing
Ingram Micro
@ JenniferiD8
Heidi bullock
Marketing Director
Tealium
@HeidiBullock
Meghan Keaney Anderson
Vice President of Marketing
HubSpot
@meghkeaney
Tifenn Dano Kwan
Marketing Director
Dropbox
@danokwan
Sarita rao
Senior Vice President, Portfolio Integration and Partner Solutions
AT&T
@saritasayso
Jennifer leggio
Marketing Director
Claroty
@mediaphyter
Shannon Sullivan Duffy
Executive Vice President, Marketing
Salesforce
@sullytoduffy
Lara Hood Balazs
Marketing Director and Managing Director, Strategic Partner Group
Intuit
@LaraHBalazs
Olga Andrienko
Global Marketing Manager
SEMrush
@Olgandrienko
Anna griffin
Marketing Director
Smart sheet
@AnnaGriffinNow
Leslie Berland
Marketing Director and Human Resources Manager
Twitter
@leslieberland
Amy fuller
Director of Marketing and Communications
Accenture
@AmyFuller
Gail Moody-Byrd
Marketing Director
Noodle.ai
@gailmoody
Carolyn Everson
Vice President, Global Business Group
Facebook
@ceverson
Jennifer Heyman
Vice President, Digital and Social Media
Wells fargo
@jheyman
Danah Boyd
Partner researcher
Microsoft
@zephoria
Karen walker
Senior Vice President and Marketing Director
Intel company
@karmwalker
Kathy Button Bell
Senior Vice President and Marketing Director
Emerson
@Emerson_KathyBB
Arianna Huffington
Founder and CEO
Flourish in the world
@ariannahuff
Joanna lord
Marketing Director
Skyscanner
@JoannaLord
Penny baldwin
Senior Vice President and Marketing Director
Qualcomm
@pennyrbaldwin
Kristin lemkau
Marketing Director
JPMorgan Chase
@klemkau
Priya Ramesh
Vice-President, Global Corporate Communications
Informatica
@priaramesh
Linda boff
Marketing Director
GE
@lindaboff
Paige O’Neill
Marketing Director
Sitecore
@paige_oneill
Maggie Chan Jones
CEO
Tenshey
@maggiecj
Maria winans
Marketing Director, Americas Marketing
IBM
@MariaWinans
Jacqui Murphy
Marketing Director
Auvik
@jacquimurphy
Alison herzog
Senior Director, Brand & Digital / Head of Global Brand & Digital Marketing
Visa
@alisonjherzog
Konstanze Alex, PhD
Global digital story
Cisco Systems
@Konstanze
Jobbins Amanda
Marketing Director
Infor
@amandajobbins
Courtney colwell
Global Content Director
American Express
@courtneycolwell
Lucy moran
SVP, demand generation, branding and digital marketing
Dun & Bradstreet
@lucymoran
Kirsten Allegri Williams
Marketing Director
Spice up
@kirstenallegriw
Kim Salem-Jackson
Head of founding members
@ Ksalem09
Lisa Horner
Vice President Marketing
AppFolio
@LisaHorner
Carla Zakhem-Hassan
Marketing Director
Citi
@chassan
Monica norton
B2B Content Marketing Manager
Bark
@monicalnorton
Kudos to all of the women on this list for making a huge contribution to the field of marketing in 2020!
If you’re a top-level marketer and wondering how to make the most of your social media time so you can appear on lists like this, check out this article: How social should the CMO be? 3 guidelines for success.
To see the last 10 years of Women who market lists, visit the items below:
