There is more to presenting for your business than just throwing data into PowerPoint slides. In the business world, presentations are used to inform, motivate and create new strategies in an organization. When you present such a presentation to people in your company, whether they are other employees, customers or senior management, you need to be careful how you do it.
Well-thought-out presentations will produce more positive results for you as a presenter and for your business as a whole. Even if you are a great public speaker, you still need to know what to say in the short time you have to say it. According to Visme, 91% of presenters be more confident when presenting a well-designed slide set.
The following six points will help you create a powerful presentation for your business.
Your audience will expect a lot from you, whatever your position or task. If they are sitting down to listen to you, they need to know that you have something worth their time. That’s why a quality presentation should always start by showing your credibility.
We’re not saying you should start with a long introduction that looks like your resume. There is a lot of ways to build credibility. You need to dress up the role, reveal your connection to the topic, share your experiences, and show the audience that you know what you’re talking about.
Have you ever been to those presentations where you have to guess what the speaker wants to accomplish? Many presentations are that way. They are vague or too general, confusing listeners and very often leading to misunderstandings.
This is a business presentation and as such it should be clear and relevant. You need to include all the relevant information in it, but first and foremost, your audience needs to know what the presentation is about, what it aims to do and how you plan to achieve it.
If you have trouble managing your thoughts in such a short space, use a project plan to help you organize the slides. Good organization is crucial in a business presentation. Once you’ve explained the topic of your presentation to listeners, it will be easier to:
- Get the action you need
- Convince listeners to fund your idea
- Get approval to continue your initiative
- Change the minds of your colleagues or bosses, etc.
Presentations should not only establish the credibility of the speaker, but also what he is saying. Don’t just put the material in the slides and let the audience make their conclusions and decisions. Accompany it with supporting data to give it credibility.
Whenever you tell a story or present an idea, give relevant statistics, provide useful quotes, and use benchmark research. According to BusinessInsider, figures and facts in a presentation can increase retention by 20%. Quotes from respected figures in the field of statistics from successful strategies will give the public a reason to believe in your ideas.
Visualization is very important in making presentations. People respond much better to speeches and presentations that include quotes and pictures. For more impact, include a relevant image, video, or quote for each separate topic you introduce, or a new concept that might need further description.
If this makes your presentation too cluttered, don’t write everything down. Use the pictures to remind yourself which part of your notes goes where – and just say it out loud.
Organizing different visuals, content, and quotes in a presentation can sometimes be difficult. Use this free presentation software to make the process easier and create professional looking slides.
Instead of launching into the material, ask questions that « wake up » the audience. When creating your presentation, keep in mind that your audience may want to be a part of it. If you persuade them to participate, they will be more willing to hear what you have to say. Asking questions, whether rhetorical or just thought-provoking, can get your listeners to think more about the content you offer.
Here are some interesting examples of thought-provoking questions:
- You may be wondering why …
- How much longer is that …
- When I noticed this problem, I started to wonder …
- Do you think it works for our business?
Business presentations are similar to marketing strategies. When creating a strategy, you need to consider your target audience. The same applies here. Before creating your presentation, think about what your audience would be wondering about, what they would like to know, and what questions they would like answered. Use this to keep them interested.
Every business presentation or speech you make is an opportunity to strengthen your brand. If your speech is aimed at clients and clients, you need to mark it. The strength of any brand is defined by its consistency. Putting elements in your presentations, like your company logo, will help people remember your brand image and tie your business to the design you have selected.
Whether you are presenting in webinars, conferences, or in front of an audience, try to incorporate your company’s branding into all of your presentations. Make it subtle – don’t overload your slides with your brand’s images and designs.
If you don’t have a logo yet, your presentation might be the perfect place to introduce it. Sign a contract logo design and call on qualified professionals to create the image of your company. When you have it ready, insert your logo into your presentation and tag it. It looks more professional and helps people visualize your brand for the future.
Inserting the logo in the same position in every slide in PowerPoint is very easy. Here’s the step-by-step action:
- Go to » View » in the menu and select the option » Slide master »
- Choose the area of your screen where you want to display your logo. Change its location and size until you get it where and how you want it.
- Exit « Slide Master » and see the results.
Some bonus tips for your presentation
Do you want your presentation to be memorable? Think carefully about all elements, from visual design to structure and content. Here are some additional tips that might help you with the process:
- Make the start as impressive as possible. Start with compelling stories, incredible facts, or appeal to the wishes and pains of the audience.
- Do not bulk. Too much text can be overwhelming for the audience. Use your notes to enrich your presentation, but don’t put everything in the visual part.
- Add more visual elements. There is no place to place an explanation for every photo or quote in a short, good presentation. Add more visuals to it and use your notes to develop them.
- Repeat. Before you start presenting, repeat everything in front of the mirror. This will help you time your speech and find the best way to present the information on the slides.
According to research data, the way you say things in your presentation is more important than what you say. Studies show that effective presentations are only 7% content. The rest goes to your voice (38%) and non-verbal communication (55%).
Knowing all of this, make sure you dedicate enough time to make your presentation flawless. Business presentations have a purpose, so make sure whatever you include in them helps you achieve it. Good luck!