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You’ve realized that social media is an ocean of opportunity with big and small fish swimming.

An easily accessible audience that follows the flow of marketing trends and gadgets.

These fish or potential customers are constantly on the lookout for something new and shiny.

But how do you get their attention?

All it takes is a well-placed social media strategy for startups to attract new customers and engage with existing customers.

The perfect setting for your startup to make things happen, get noticed and get started.

Don’t worry about « when and how to start social media marketing » it’s not rocket science and yes anyone can! with just a little nudge in the right direction.

Remember how a simple photo of an egg from an unknown account became the most liked photo on Instagram?

The Instagram egg

Tip 1 – Where is your audience? Discover the right platform

How will you know where to look? The simple answer is to immerse yourself completely in the world of your consumers:

Look for problems like your customers will

Ex « How to bake a cake? » If you sell cake mix, you can find YouTube influencers, recipe groups, and other social media forums that your audience visits frequently.

Imitate your users when searching on popular social media platforms

You will get a general idea of ​​how many people are talking about specific things on different platforms.

Where is your competition?

After all, the success of the platform your competition chooses will define a very important battleground.

Keep in mind that as a startup, you can’t go wrong with Facebook, especially given the large number of users who frequently browse the platform. Over 2 billion every month!

All you need is the know-how of the best facebook tools for your brand and you’re good to go!

« Don’t miss a platform just because your competition hasn’t covered it »

For you, it is more important to focus on the audience rather than the big guys. That doesn’t mean you can just ignore the big blue whales on social media.

You have to find a strategic balance between the two. Let’s see how.

Tip 2 – Read and research your competition

If you are going to be the next Tesla and beat Elon Musk at his own game, you have to understand how they got to where they are.

You have to believe that you can be the next big business to break free from the crowds and you will. You just need to carefully monitor your startup marketing plan as well as the effectiveness of the product / service.

Don’t know who you’re competing with?

A simple Google search around your product niche will show you a list of companies that have a certain position in the market.

Google search result

If you want to build an app or website to teach Spanish to people, you get a list of companies that dominate the field of teaching Spanish online.

Almost every brand today is looking for gold on social media and no one fights without the right gear, right?

I’m talking about a digital social media manager, a tool that syncs social platforms, schedules posts, reads results, and reaping rewards.

SocialPilot is one of those affordable social media tools that comes to your rescue. Recently appointed by digital.com as one of the best social media management software of 2021.

Compared to the thousands of dollars companies pour into social media software, this is one of those nearly free social media planning tools that syncs all of your social platforms in one place.

Tip 3 – Write a simple startup marketing strategy around content

You don’t have to create a complicated website with too many layers, at least not at first!

Start with a simple plan. Social media strategy for startups is more about trial and error. You might not get it right for the first few weeks or months, but you need to be consistent with this.

« Don’t think outside the box, think outside the world if you need to, but always respect the process »

Especially if you are new to the game and haven’t tested the waters yet.

Many studies on social media management have shown the effectiveness of « 80/20 » rule.

No, it’s not about dividing the coffee bill unevenly. This is an answer to your question – « What to post on social networks? »

80/20 social media content rule

What do I mean by informative and promotional content?

  • 80% of the content should be informative, which your followers can easily share and interact with.
  • 20% of the content should have a compelling call to action.

Are you wondering what this looks like? Take a look at Hubspot’s brilliant yet subtle social media strategy

80% informational and shareable content in action:

Hubspot Instagram post providing information

& another pulling on the user’s emotional cords.

Hubspot's Instagram post with an emotional undertone.

The remaining 20% ​​looks like this:

Hubspot's Instagram post promoting their products.

Thousands of industry experts have come up with many ways to market yourself, but you don’t have to follow the same manual.

Still, it’s good to have a plan to fall back on, isn’t it? So if in doubt, go for the 80/20 route.

Tip 4 – Put your content ideas on a social media calendar

I’m sure you have a lot of ideas that you want to try but don’t make it spontaneous. Why not? Because every day you will want to prioritize a different aspect of your brand.

And that’s wrong because your users will be confused with the different types of stuff you post every day.

Think of a pizza with random flavors and toppings stacked on it! Not just pineapple but maybe strawberry, schezwan and mayo. All together on your pizza! Would you like to eat this? I hope the answer is no.

This is how your social media content will appear to the public if it is not planned in advance.

« A social media calendar for startups is a nice combination of structure and creativity combined »

It’s best to jot down all of your ideas in a calendar. This will give your brand a smooth consistency that blends in perfectly!

Now all you have to do is start creating posts and schedule them with a social media planning tool.

Tip 5 – From analysis to specialization. A data-driven approach to startup marketing strategy

The success of Amazon, a trillion dollar company, can be traced and credited with its ‘dive in and swim in the data’ approach.

« If you torture the data long enough, it will confess » ~ Ronald Coase, Nobel Laureate in Economics.

This means you can literally create value out of thin air, a fire in the void of social media. Just by catching that faint flicker of flame and feeding it.

Now that we’ve answered your « How do I get started with social media marketing? » In part, let’s move on to the equally important “How do you measure your startup marketing plan?”

Social media content strategy and metrics

You can see that each business goal mentioned in the image has a separate metric to focus on.

This cycle of awareness – engagement – conversions – consumer loyalty – can also act as a step-by-step consumer journey.

Social media analysis tools help you go through these steps with amazing ease, which is important when you need to take care of other organizational functions as well.

That’s not all.

You’ll also see actionable points you can work on! For example:

# It is useful to know which messages worked well and which failed.

# Follow your successful social networks

# Video Vs Gif Vs Infographic Vs Text, who won with your audience?

# What to promote on social networks?

And even highlights the best times to post on social media.

Without tracking your progress, successes, failures, and crashes, you won’t break the vicious cycle of mediocrity.

Tip 6 – Social listening is the path to your customer’s soul

What is social listening? That’s exactly what it means, tune your ears to social mentions, comments, and whispers online.

Let yourself be guided through this.

You own a cafe that also sells baked goods.

One fine morning, two girls enter happily chatting.

« The mocha latte here is divine! » we say.

“Yeah, I love it,” replies the other. « But I don’t like blueberry cheesecake, it’s way too hard. »

Now you start to think if others are feeling the same about your precious blueberry cheesecake.

So you ask questions in the store, you listen to people, and you realize that most have the same feedback.

This is an example of social learning revealing a truth you didn’t know existed.

When you follow your comments, @mentions and discussions about your brand / niche, you will unveil the holy grail of startup growth, « What do people really like and what do they want to change? »

Make sure you always listen to your customers, respond and keep them up to date with any changes you are implementing for them.

Unblock social media marketing for your startup

Don’t burden your mind and your workload. A structured approach makes things fluid and sorted.

And social media management doesn’t work any differently. Startups can have the right balance of flexibility and structure, to catapult growth.

This is where social media planning tools like SocialPilot immerse yourself in the image, equipped with analysis and the power to read and expand your clientele.


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