It’s a proven fact that the fastest way to scale your business is with paid advertising!
Many small businesses fail simply because their management of paid searches was lackluster or never existed due to marketing intimidation in planning, execution and cost. However, since the advent of Google sixteen years ago, businesses of all sizes have used their turnkey software and search results to scale their marketing using keywords to reach target audiences. While there are many people and organizations who have had different experiences with Google Ads; some good and some bad, here are seven key benefits of how Google can grow your business:
# 1: Establish Reach Of Thousands Of Potential Customers Instantly
Imagine the challenge of getting your commercials to appear on popular shows like Mad Money or an NBA basketball game. Do you know exactly how you would do this? Many organizations have spent tens of thousands of dollars and / or millions of dollars on this. At best, most marketing goals were to build brand awareness for a new product or service.
The Google Display Network, always ROI, brings your marketing to life
One of the best impacts of using Google as an alternative is DRM or Google Display Network. Many websites are crazy about using traditional Google search to create ads for people who are already looking for you, but one of the best traffic you can invest in is top funnel driven traffic. Reaching audiences on Display or with native advertising networks brings your entire digital marketing campaign to life.
Many CPC research initiatives can suffer from too early segmentation and lack the insight needed to fuel things like:
- RSLA hearings
- Custom audiences
Audiences can scale to reach similar target audiences based on the insane rush of initial traffic from initial brand awareness or subconscious content campaigns.
Google is constantly improving to extend reach in unique ways
A good thing about Google is that they are finding new ways for advertisers and / or small businesses to place different types of ad content creatives such as:
- Youtube – In recent years, Google has identified video as a great way to reach engaged audiences early in your marketing funnel and has added inexpensive methods to reach audiences in the market. You can even create remarketing ads in videos that your target customers are watching.
- Google Shopping – another colossal addition to establish the scope of the upper funnel, middle funnel and lower funnel
- Mobile app – it’s all about mobile these days, and it’s a quick way to evolve marketing and optimize your targeting on affinity and market insights.
# 2: Being a big fish in a small pond, ability to hone in a unique marketing position
A crucial point for most small businesses is that they are small and narrowly focused on solving a problem. Building an offline marketing campaign is a huge task that involves events, trade shows, and high costs. Yet most of the time you can feel like a little fish in a Big, Big Pond!
With Google, you will directly benefit from targeting your ads and forcing visitors to buy from you because of your unique marketing position. You can wipe out your competition in this area alone. Creating ads on Google Ads with your brand’s unique selling position can help you differentiate yourself from your competition, and bidding for the same traffic against your competition is a game-changer in terms of conversions and therefore growing your business.
# 3: Ability to test product launches and ad creatives
To scale up your digital advertising efforts, you will need to test products with potential prospects and launch products offline; you have to commit thousands of dollars to test things. Another benefit that Google Ads can bring to your business is the reduced hurdles and costs of testing a product with various ad creatives. In business, eliminating management problems and wasted budget with product development is just as important; these tests can literally save the business!
# 4: Develop marketing intelligence with broad keyword auctions
As mentioned above, one of the most important benefits of Google Ads is to reduce the costs of launching a product or service. But another benefit is the development of marketing intelligence from product launches in broad keyword auctions.
Although we live in an age where customers can contact you through online keyword research, not all keywords are created equal; people can take different actions. In less than an hour on Google Ads you can launch massive campaigns that will allow you to develop information and possibly a strategy of what is working to get you back to focusing on scaling your advertising ASAP!
# 5: Ability to grow by creating similar audiences to remarket
After testing product or service launches, keywords, and ad creatives, Google Ads continues to build audiences that can scale. By starting with Display and leveraging all of the different ad formats and reach, you can qualify leads and start building audiences.
While Google has a few recommended benchmarks for these machine learning algorithms to grow your business, once you follow the guidelines, small businesses can take their marketing campaigns to new heights and avoid hitting the wall or breaking the bank. the law of diminishing returns.
Better yet, you can combine existing CRM data (if you have it) and avoid scale-up time by using RSLA audiences. Understanding the power of Display, you can create an array of campaigns that can re-engage existing customers and maximize the time value of your prospects.
# 6: Ability to track results and measure
To ensure the success of your digital marketing efforts, Google Ads gives small businesses the ability to measure their CPC campaigns with Google Analytics. One of the most powerful things you can do is measure your marketing! Perks work to eliminate wasted budget from keywords, audiences, and ad creatives that don’t work.
Another benefit of Google Ads is that you can also use campaign conversion data to focus on specific actions that ultimately lead to good ROAS percentages or pay per conversion action. As you see the progress of your ads, you can stagger your campaigns to fuel automated bidding strategies that allow you to increase your advertising efforts.
# 7: Ability to send traffic to landing pages to force a conversion action
This last advantage is undisputed in controlling your traffic to carry out the desired action. Landing pages allow advertisers to create search leads in qualified audiences with uninterrupted noise or distractions. Developing low cost audiences is the holy grail of marketing. When you see the big picture, the ultimate goal of all marketing goals is to come away with audience segments that can be converted into money!
Overall the biggest benefit of using Google Ads is scale
Ultimately, Google Ads gives small businesses of all walks of life instant benefits. Some of the benefits are difficult to see from just 10 feet. The main takeaway, however, is that you can quickly take action and scale your business by having instant access to millions of leads within the Google Display Network. Nowhere in the world can you launch a marketing campaign and reach your target audiences within hours. Google’s robust technology allows you to create and grow engaged leads at all stages of your sales funnel. You will never get better economies of scale from marketing than with Google Ads!
Want to see all that Google Ads has to offer your business? Write to us or schedule a call today to discuss your options and start generating leads.