7 Steps to Developing a Profitable Digital Marketing and Social Media Plan in 2021

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7 steps to develop a profitable digital marketing and social media plan in 2021 Marketing Nutz Digital Agency

Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or bite-sized videos that you post on LinkedIn, Facebook, and Instagram.

Creating even the most amazing, funny, or high-quality content won’t produce measurable, profitable results if you don’t have the right foundation in place.

Stop wasting time and money on digital marketing strategies that don’t work!

Today too many marketers are wasting a lot of time and money trying to be everything for everyone instead of taking the time to slow down in order to speed up.

When was the last time you thought about WHY you invest in social media? Why are you and your team executing your digital marketing plans? Who does it benefit from? Are you really getting the ROI for your efforts that you deserve and expect?

Or are your results much lower than you think they could be?

There are many reasons why you might struggle to achieve your goals and make a real impact on your business with digital marketing, content strategies, and social media. You may not know where to start and you may be overwhelmed. Or it could be that you are just focusing on the wrong things.

The purpose of this article and my last podcast episode today is to help you focus on the right things!

Concentration is really the key to success. Less is more. Quality rather than quantity is how you will see both short term and lasting impact.

Hope is NOT a strategy – Align social and digital marketing with your business goals!

Develop a digital and social marketing strategy requires you to align digital and social media with your business goals. You need to choose goals and objectives in which your digital and social tactics can have a measurable impact. Simply launching content on every social network hoping someone finds it, clicks it, likes it, and maybe buys from you is not a strategy.

Are you tired of being tired of not getting a positive ROI for your time and money invested in social media?

Does this sound familiar to you?

  • You feel like you’re constantly spinning the wheels of your social media with little real business results.
  • You don’t know where to start to build your social media plan.
  • You started your social media plan but abandoned because you don’t know how to budget or prioritize.
  • Your audience seems to ignore you no matter what tactics you try.
  • You have no idea if you are creating content that will actually attract or engage your ideal target customer.
  • You keep missing out on opportunities that could help your business grow as you get stuck in a rut and embarrassed by your social profiles.
  • You’ve become the master of Random Marketing Acts (RAM) – random acts of live video, stories, quotes, tweets, and visuals.
  • You forgot what a positive ROI looks like.
  • You do whatever the « experts » tell you to do, but there seem to be some big pieces missing that they are NOT telling you.
  • You are caught chasing shiny items, distracting yourself from key priorities.
  • You are always looking for the magic button to solve all your social media, digital marketing, and branding problems.
  • You are overwhelmed by the latest changes to Facebook and feel like Mark Zuckerberg owes you something.

If you are faced with these challenges… you have landed on the right blog post today.

Listen Episode # 288 of the Social Zoom Factor podcast to hear 7 Steps to Developing a Profitable Digital Marketing and Social Media Strategy and Plan.

It’s not “what technology and social media can do for you today,” but rather what can you do with the technology available.

The truth is, Facebook, LinkedIn, Twitter, and Instagram owe you nothing. It is your responsibility and your problem if you put all your social enterprise eggs in a social network basket (such as Facebook) that you do not own. Don’t blame Mark Zuckerberg.

It’s time to face your game. It’s time to embrace imperfect perfection. It’s time to build and run a social media plan that once and for all will help you achieve your business and life goals.

If you are ready to get down to business and do what needs to be done to be successful in today’s online world, you need to learn these 7 fundamental steps.

What you will learn …

  • The # 1 thing that keeps you from succeeding
  • The # 1 thing you need to have before you post a single social media update
  • 7 Essential Steps To Developing A Profitable Social Media Strategy And Plan That Delivers Results
  • How to move from strategy to plan to execution and measurable results
  • The difference between strategy, plan and tactics and why you MUST know the difference
  • How to define what your business and social media success looks like
  • The importance of understanding your audience is the # 1 priority
  • How to Identify and Trample Random Marketing Acts (RAM) and FAST Social Media
  • How to start integrating digital and social marketing for maximum impact quickly
  • The Key Elements Needed To Succeed Using Social Media For Business
  • Why you should do a SWOT analysis (strengths, weaknesses, opportunities and threats)
  • How to identify risks and develop a tactical plan to mitigate them
  • How to choose priority social networks to have the greatest impact on your business
  • How To Integrate Influencer Marketing Into Your Digital Marketing Strategies And Social Media Marketing Plans
  • How to Harness the Power of Paid, Acquired, and Owned Media
  • Why it is essential that you take the time to « design » to explore the options that will bring you the most value to you and your target audience
  • How to make sure your plan helps you inspire and connect with your ideal client in a human way
  • Why Success Using Social Media Is So Much More Than Social Media, Content or Brand!

Listen to the 7 Steps to Developing a Profitable Digital Marketing and Social Media Strategy and Plan

Support resources

How to subscribe to the Social Zoom Factor podcast

Need help? Nutz Marketing Training and Consulting can help!

Need help launching a new product or service? Time to rebrand or just refresh your business or personal brand? Want to take advantage of the latest trends in digital marketing and social media marketing for your brand? Or do you need help understanding your audience better, for example by hosting a customer focus group? Our agency, Nutz Marketing can help you develop your strategy, including setting goals, branding brand architecture and storytelling, and choosing the right tactics that will help you achieve your goals! Give us a shout and let’s get to work!

Training system on social profit factors + community of members can help you launch your online social brand, tribe, and business results! Before you even think about using social media for business, you need to develop your social branding strategy and plan! Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30-60 days!

Take action: download my Persona Buyer Template Pack (editable models for B2B and B2C)

B2B B2C Buyer Person Model Worksheet



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