Are you looking for ways to improve your social media advertising? It takes time and effort to learn how to get the best results. You may encounter a lot of trial and error before you discover the ideal content and target audience.
Knowing more about best practices can help you get a better return on your investment. The following tips can dramatically improve your social media campaigns.
Before you start writing your ads, it’s essential to understand the terms that your target audience uses when searching. What words are the most popular searches for your products, industry or services?
Keyword analysis can help you understand the best terms to use in your campaigns. Google Ads is one of the most used sources of this information.
Google Keyword Planner is a free tool that allows you to do all of the following, even without posting ads to the service:
- Find suggested search terms related to your area of expertise
- Check how many searches use a specific keyword each month
- Organize keywords by categories
To access this function, you must log into your Google Ads account and switch to expert mode. Then you can start to search for keywords.
Take advantage of video content
Video ads are a great strategy for getting your products out there on social media. They grab the attention of followers by using sound in addition to visual stimuli.
Videos offer several other benefits:
- You can communicate quickly – Video allows you to say more in minutes than using text.
- They Build Public Confidence – It’s easier for people to believe you when they can hear and see you.
- More engagement – Videos keep potential customers on your Facebook or Instagram page longer
- They can boost interactions – You can use video to transform an existing post and get more conversions.
- Video content is great for mobile users – Nine out of ten buyers watch videos on their tablets or phones.
Social media feeds are full of images and videos competing for users’ attention. It can be difficult to find the right image to grab someone’s attention.
Once you have the attention of your followers, the next step is to create an emotional connection. Through this relationship, you can guide them to respond to your call to action.
Robots improve efficiency in several industries, as seen on the Octopart blog. Many businesses also use chatbots for communication with customers, but people crave human interaction. Storytelling is a great way to meet this need for connection.
This practice can dramatically increase your advertising success. Storytelling allows you to:
- Engage potential customers through creativity
- Connect with your followers on a deeper level
- Help your audience understand what your business is all about
Telling a story can help you create suspense and curiosity that keeps audiences engaged. You can choose to sequence your posts to create a story. That way, subscribers keep clicking or swiping to see what’s next.
Target current customers
It is common for marketers to focus on attract new customers. However, it is also essential to target your current customers.
What if all of your former customers purchased another product or service from your business? The impact would be staggering.
It costs a lot more to attract a new customer than to keep an existing one. So keeping your customers should be just as important a goal as attracting new ones.
You can target current customers by uploading a list of customer email addresses to your social media platform. Then you can use them as a custom audience for campaigns.
Create an optimized landing page for the campaign
It is best to have a personalized landing page for each campaign. Why is this so important? If the action button on your ad takes people to a landing page, they’re likely to have a hard time finding the right offer.
On the other hand, sending subscribers to a specific landing page gives them the information they need. To help them understand the campaign, including the following:
- A concise title that explains the offer in less than seven seconds
- Subtitle to provide context to the title
- Call to action that defines the next step
Landing pages can also benefit from the inclusion of social proof. You can present this evidence as pictures of what your organization has accomplished. If you are selling a service or product, you can include testimonials from people who are happy with their purchase.
A landing page needs optimization for mobile devices. More than half of online visitors access the Internet through smartphones.
Having a landing page that looks amazing on a desktop is essential, but you also need a version that works for phones and tablets.
Leverage audience insights
Social media sites provide business users with demographic data about the subscribers to the page. The statistics also show the results of any campaigns you have run.
Studying the demographics available for each ad can help you understand who is engaging with your campaigns.
Some social media platforms also post information about the hobbies, interests, location and relationship status of members of the public. This data can inform your storytelling, making it easy to showcase your brand so people can relate to it.
Using audience information wisely can dramatically increase the success of your social media campaigns.
Track results to verify success
Tracking the results of your campaign is essential to see if your ads are producing the results you want.
Analyzing the success of each ad can help you maximize your returns. Here are some of the more critical metrics to consider:
- Post engagement such as clicks, comments, shares, likes, favorites, and retweets
- Traffic to your website through your social media accounts
- Audience and Impressions, showing the number of times users have seen your ad
- Conversions, or how many sales come from social media marketing
In a word
There are several ways to improve your social media campaigns. You can use keywords and optimize your video content. Telling stories and targeting current customers are also essential strategies.
A high quality landing page can provide a huge advantage. Use audience information and track ad results to maximize success. Applying all of these tips can improve the results of your social media campaign.