Content comes in all shapes and sizes and it’s something that anyone interested in digital marketing will know to be very important to the online success of your business. If you’re completely new to content marketing and want the 411 to explain what it is, what it does, and how it works, check out our helpful beginner’s guide to content marketing. If you want a touch of inspiration on the different types of content that are great ways to engage your audience, we’ve picked out some of our best ideas for grabbing your customers and (hopefully) keeping their attention …
# 1 blog posts
If you’ve seen the Koozai blog, you know we love a good ol ‘blog post or two. These are incredibly useful tools for answering your customers’ queries, and what’s more, they can be pretty, meaty content that explains, informs, and educates. You can add a touch of creativity to blog posts with some eye-catching images and maybe an infographic (see # 8 for more), and it’s a fantastic way to inject those all-important keywords into your site. Web. If you need a little more advice on the importance of keywords and how to optimize them, we have an article on long and short tail keywords worth reading.
# 2 video content
There’s a reason we all love YouTube a little bit. You can rest assured that whether you need to know how to do something, want a deep product review, or are a little bored and in need of entertainment, YouTube will never let you down. You can host your own videos on YouTube if you like, but having video content on your site is a good idea to help build trust with your customers and encourage them to know about your trade. The “how-to” videos are a great place to start, and you don’t need fancy equipment either, a decent smartphone will do. Here are some tips for getting professional quality videos using your smartphone. Since the videos are also easily shareable, they are a great avenue of content to explore.
# 3 Research Pieces and White Papers
Authoritative content does wonders for engagement and can also help your brand gain backlinks. If you can turn original research into in-depth, informative, and compelling content, you are on a winner. Don’t panic though, it may be easier than you might first think. You don’t need to have access to a plethora of first-hand discovery data that has never been seen before (although that would be great), you can create research pieces based on interviews, experiences and survey content. There’s also the element of White Papers to Discover, which is an in-depth, authoritative piece of content that presents a problem alongside a solution. We have recently been working on our own white papers as the world of digital marketing can be a complicated place and we want to help our site visitors get the most out of our website.
# 4 case studies
Case studies can fall under the above category, but we wanted to separate them because we love a good old-fashioned case study. The perfect content tool if you want to show potential customers what you can do, case studies provide that exact opportunity. Shout from the rooftops some of your best results so that potential clients are impressed and want to know more about what you could do for them personally. Think about how to present the information, for example what did they need from you? Did you encounter any challenges? How did you help them? What results did you get for them or what problems did you solve? This is an easier opportunity for service companies, but take a look at our case studies as an example of how you could explore the content of the case studies. Remember, check with your client to make sure they’re happy for you posting the results on your site.
# 5 trending content
We would all love to have our content go viral, but sadly that’s not something that happens to many of us, even with a plethora of social platforms to dig into. Only around 1% of video content on Facebook will reach over a million views and be considered “viral,” but that doesn’t mean you can’t follow trends and provide useful content about what’s going on in your industry. By creating something that evokes emotion, that is well timed, and that keeps pace with your industry, you are as likely as anyone to create something memorable.
# 6 Podcasts
When you find a podcast you like, you can tell you’re addicted. So, if your brand is justified in creating something fun, friendly, and interesting, a podcast might be the way to go for building audience engagement. Podcasts have been popular for a while now, and they show no way to slow down. Since 2017 the number of podcast listeners has grown steadily and by 2020 there were more 15 million of us in the UK by listening to our favorite podcasts. If your brand would benefit from guest speakers or Q&A, we recommend that you consider this method of content creation.
# 7 Email automation
Email automation is essentially fancy email marketing, but instead of you having to set up each email and segment the data yourself, it’s a pre-determined sequence which means that your subscribers personally receive the right emails… at the right time. You can set up your own triggers that work for your business, and once one of those triggers is hit, a relevant email will automatically drop to that person’s inbox. Once set up, that means you don’t have to manually create each campaign, which saves time in the long run, and you drop the right kind of content into the towers of potential customers. If you want to know more, Campaign monitor has a helpful guide you should check out.
# 8 Infographic
Infographics are a great way to show information in a catchy and creative way, and they’re also super easy to share. Some marketers argue that infographics have lost their appeal and aren’t as relevant as they used to be, but if you use them correctly, they can certainly be a powerful content tool to have in your arsenal. If we want to make a point on this (which we are), by the end of 2020 posts with infographics got 178% more links and 3x more shares, and that’s just the tip of the hat. iceberg. Check where we got these statistics and tons more to prove Why infographics are always worth making. Just make sure that what you include is genuinely useful, that it’s clearly presented, not overly complicated, and very focused, and that you should be on your way to a winner.
If you’ve ever produced content that drives audience engagement, feel free to feature it in the comments below, we’d love to know how successful your own business is.