Bringing all of this together, CDPs have proven to be one of the most effective technology platforms for empowering data-driven marketers in an age of complex, multi-channel, personalization-driven experiences.
Most organizations, businesses, and startups that are turning to customer data platforms are considering working with a top CDP provider. There are several advantages to doing this.
1.Value time: One of the biggest benefits you get when you partner with a CDP provider is faster time to value, the speed at which you can make it work. Instead of allocating valuable resources to build your own CDP, you can embed SDKs into your digital properties or set up API connections.
In addition, some CDP vendors will offer professional service assistance to help your engineers with implementation. Insider offers implementation support designed to help you go from call for information to execution in 90 days or less.
2. Cost: Partnering with a leading provider of customer data platforms can pay off. As mentioned in the above framework, creating an in-house CDP is expensive, as it requires dedicated hours from developers and engineers and the alignment of multiple stakeholders within the organization during a long period. Any delay in the construction process will only make the project more expensive.
While working with a CDP provider will give you access to all the features you and your team need at a specific subscription cost (depending on your needs).
3. Ease of use: Different teams are able to collect data from a variety of new sources, such as a point of sale system, with little or no engineering dependency, and to test or A / B test new platforms by sending them limited datasets with just a few clicks.
Whatever your final decision to build or buy a CDP, we hope you have all the information you need to make the right decision for your business. To explore Insider’s CDP and discover its capabilities, schedule a personalized demo with our product expert.