Overnight success. It is the dream of every sales team.
But the key to true overnight success? It’s making it last, and to do that, you need to define your lead generation strategy from the start. How do you know if your lead gen isn’t working?
Here are four telltale signs that it isn’t:
- Your sales team is not prospecting.
- They prospect manually by scrolling through the Internet.
- Your team buys cold lists.
- Prospecting is left to the sales team alone and marketing is not involved.
At Zymplify, we firmly believe in starting the way you want. That’s why we’ve designed a lead generation system designed to stand the test of time for each of your campaigns. From leads to loyal customers, our marketing automation will speed up your end-to-end sales process.
The bonus? It is designed to deliver results overnight. And by that we mean: leads, at scale, in 24 hours. Here’s how.
1. Use of buyer’s intention data
Buyer’s intent data is the catch-all term that lets your sales team know exactly when a prospect is in buy mode. When you put buyer intent data at the forefront of your lead generation strategy, you are able to ensure that your leads are of high quality. If you don’t generate traffic – or leads – interested in buying, your campaigns are no better than a website without content.
The question you need to ask your team: Are you sure you’re calling in the right prospects when they’re ready to listen? Are you sure you are offering a sale to ready-to-buy prospects?
Using Zymplify, our built-in buyer intent tools ensure that every lead and prospect is drawn into your funnel based on their intent to buy. We use first, second and third party data to produce a truly valuable database of signals occurring both on your channels and your website, and outside of them.
Our technology searches the Internet for signals transmitted far away from you. If your potential customer talks to a competitor, attends events in your field, talks about topics relevant to your product or services, we extract those signals and deliver them to your dashboard ready to be used as prospect and lead nurturing.
2. Buyer’s intention combined with automation
What happens after you have your buyer intent data? You know who your interested prospects are. You know who is talking about your products or services and you can see who is researching your competition. But what’s the next step?
This is where Zymplify automation comes in.
Our system uses buyer intent combined with our automated marketing engine to generate high quality leads that convert. The key word being: convert!
As soon as your team activates our buyer intent software, your entries increase by 24 hours from the time it is activated. At Zymplify, when we used our intention to buy, we multiplied our incoming leads by 10, up to 1000 leads per day!
But generating leads on the same scale is impractical. No sales team in the world would have the capacity to serve so many prospects with a high level. This is where marketing automation comes in.
Using automated marketing journeys – from your website content to email marketing – your team can bring a lead from a marketing qualified lead to a sales qualified lead, with no human interaction required.
Your sales team can step in once your prospect is further along in the buying process. As soon as the buyer’s signal of intent is triggered, your journey will see automated communications delivered the right messages to the right prospects at the right time.
3. Consistent lead scoring
For each prospect entering your funnel, your team can set up multiple automated journeys that are automatically populated with content or a sequence of emails based on the signal triggered and the progress of their buyer’s journey.
Each path is set up to support your prospect through a qualification process, where each action is scored and classified by Zymplify’s integrated Lead Scoring system.
Each action has a different score, which is customizable and unique to your marketing story. For example: a prospect who opens and clicks an email generates a score, whereas downloading content would generate a higher score and push them further down the buyer’s journey.
Imagine having your eyes literally in your funnel, where your sales team can go to the dashboard and see each prospect and prospect ranked from cold to hot, based on their purchase intent. Red-hot meaning they are in the market for your product! Lead Scoring is the fastest way to close a sale with confidence, knowing your prospect is qualified for sales.
4. Ownership of Marketing and Sales
The key to overnight success, speeding up your sales process, and getting high quality leads is full collaboration between marketing and sales.
With Zymplify, both teams can ensure that your buyer’s journey unites the two agendas into a common vision. Once a prospect is qualified for marketing, they move on to a direct one-to-one automated email sequence from a predefined salesperson. These emails can be personalized and modeled to save time, so your sales team will only focus on reaching out to prospects who have arrived through a qualification process and are reporting a demo or sales pitch. These are just burning leads, which means no more lost sales opportunities!
With Zymplify, you can shorten your sales cycle and steer your marketing and sales towards a common vision, where your revenue is supercharged and the overall quality of your leads is extremely high.
But don’t take our word for it – our demo speaks for itself. Get in touch with a member of our team today and set up a trial to use Zymplify for free with no strings attached. You will see your sales cycle transform at your fingertips.