A good advertising plan can make or break a business. And these plans are even more difficult to achieve if you are in a low margin industry. Nonprofits are a type of business where advertising is hard but essential work. But the unique rotations of nonprofit organizations offer them exceptional opportunities. So today we are going to talk about advertising for associations. If you are reading this blog, you probably know what a nonprofit is, but how advertise effectively?
Any advertising strategy tailored for nonprofits will have specific plans to ensure success. Nonprofits are often emotionally attractive businesses with little operating capital. For this reason, we’ll talk about strategies that don’t break your bank. in this blog, we cover concepts like free PPC ads for associations, media ads, and event marketing. We will also give you advice on different profitable options so that you can maximize your advertising budget. So let’s start by talking about the ways your nonprofit can access free advertising!
Digital marketing across industries often relies on paid print ads that drive traffic to a site. Major companies like Google and others deliver these ads to anyone who needs to get their message out. But unfortunately, in the non-profit world, these ads can be overpriced. The bright side for nonprofits is that some advertising companies will offer this advertising to nonprofits for free. These companies are happy to help registered charities and the services they provide are top notch. So what are some examples of click-based nonprofit ads?
A shining example of such advertisements is the google ad subsidy program. If you operate a non-profit organization registered with us, there’s a good chance you’ll get thousands of dollars in completely free marketing services! In an industry where spending even a small amount of money is carefully considered, free marketing is a huge boon. Another strategy to increase your click-through rate is social media ads. Similar to other PPC ads, a little goes a long way in improving your web traffic. Next, let’s talk about content-based advertising and why media is suitable for nonprofits.
Advertising for nonprofits with the media
Videos and images have a unique way of getting people to take action. Unlike text, media can quickly and easily create personal investment from an audience. The inspirational power of multimedia content makes it an incredible part of nonprofit advertising. Content-based advertising can broaden your reach and strengthen the bonds of existing supporters. Supporting charities is a rewarding activity for many people, and many people will jump at the opportunity to help a nonprofit organization. But what kind of media should you be producing?
Videos are exceptional when advertising for nonprofits; many people still remember the classic angel arms ads from decades ago. If you can find a way to represent the importance of your work in visual form, there’s a good chance the content will resonate with your audience. but you don’t have to rely solely on the video. An evocative image or series of photos can be a powerful educational tool. Finally, the media can provide exposure to lesser-known operations. By teaming up with production staff, your nonprofit has access to multiple channels to attract new and old supporters. Another great way to get support is to physically approach clients and donors through event marketing.
From silent auctions to full parties, events are a traditional fundraising method for nonprofits. But these events can also be a marketing powerhouse. A flashy event or a good time is a chance to reward your loyal team and attract new supporters. Event marketing is an expensive gamble, but the potential rewards are high. If you host a great event, your donors will be thinking of you for years to come! But events are not just about donations; you can also use events for crowdsourcing.
A charity event like a barn or a food drive can dramatically increase your hands on deck. group work turns specific impossible tasks into achievable goals. Holiday soup kitchens are a classic example of this collaborative event work; every year people come together around the world to feed the poor. From crowdfunding to donor acquisition, there are many reasons why a nonprofit should look into event marketing.
Advertising for associations
The right kind of advertising can be a huge boost to business results. But without a colossal budget, marketing can seem like a distant dream. Fortunately for charities, although it can be difficult, advertising for nonprofits is an important task. Some methods are the same as regular advertisements but with unique advantages. Unlike a standard profit, some PPCs like Google Ad Grants are free to nonprofits. Nonprofits also have strong emotional undertones. If you create multimedia content, you can capitalize on this emotion. Finally, we talked about the different types of event marketing that are most useful for charity businesses. Kallen Media has been working with non-profit organizations since day one. If you need a personalized marketing strategy to help your nonprofit, check out our blog on the work we’ve done with other nonprofits such as Latham Centers.