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As the Tokyo Summer Olympics approached, at Koozai we thought it would be fun to use our research expertise to explore what sports people around the world are most interested in. We analyzed available data from 188 of the competing countries against the top 40 Olympic sports to see what research trends we might uncover. Below, you can read our findings to see precisely what sporting countries around the world are supporting.

Most popular olympic sport by search volume MAP Email version 2MP

What is the most popular sport?

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This is a big win for football fans – out of 188 countries for which we analyzed research data, a whopping 59% tell us that football is their favorite sport. To put that in perspective, it has a massive average monthly search volume of 4.9 million across 188 countries, with 1.2 million attributed to the UK alone! We seem to be even more into our football than anyone thought.

Interestingly, some articles such as Launderer report has led us to believe that gymnastics is the best sport to watch, mainly because it is covered so much on TV as swimming, but the data tells us that is not what everyone craves. In fact, our data shows that none of the 188 countries researched gymnastics or swimming ahead of all of the other sports included in our research.

Interestingly, second place is awarded to boxing, with countries like Sweden, Denmark and Argentina flying the flag, but globally this is only 8% of the total, showing just how much the football has an influence on global sports entertainment. .

What if we ban football from the equation?

If we remove football, overall, the data makes tennis scream! This one is led by our Italian and French neighbors, who both post 246,000 monthly searches on average, but it also represents 23% of the world interest. Basketball is in second place, with Rwanda leading the search with 90,500 people and 14% of the world appearing interested in trying to catch a slam dunk.

Unusual favorite sports

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Our research data also uncovered some rather interesting sports in the lead for some countries. For example, who knew the Japanese were research fanatics when it came to diving? Their most popular medal-collecting sport to date is judo, but data tells us there is a 178% difference in their interest between the two sports with summit diving (33,100 vs. 1900). In fact, Japan have yet to win a diving medal, so maybe they are looking to break into new territory this year? We will find out soon enough!

On top of that, we were also surprised to find that skateboarding is coming out on top in a few different countries. Take Germany for example, known for its high quality football and having also won 28 gold medals in athletics; but research data suggests they’re more interested in skateboarding – 92% more interested in fact (201,000 vs. 74,000).

The same goes for Team USA, another dominant in track and field with a whopping 333 gold medals to date. They can’t wait to get into skateboarding more than anything else, but considering that skateboarding was born there and it’s a new entry for the Tokyo 2020 competition, you can’t really blame them.

Canada is picky about its water sports

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The top of the research data pile for our partners across the pond in Canada is sailing, a sport that Britons can totally get into (no pun intended!), But when it s It’s about getting wet, it looks like Canadians are less excited. There is a 172% difference between search volumes for sailing and swimming (301,000 vs. 22,200). And it’s not just Canadians who aren’t at all interested in swimming either, sport isn’t actually top for any of the 188 countries we analyzed the research data for.

Brazilians, Turks and Poles keep a close eye on golf

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If we consider that these countries are quite small in the global golf scene (there are around 100 courses in Brazil, 35 in Poland and only 23 clubs in Turkey, compared to other European countries like Germany (737 ), France (599) and England (1,923)), it is surprising that the data show such an interest in originally Scottish sport.

What do you know about handball?

Although handball and its clothing have recently received a lot of media coverage, it is not a sport that usually gets a lot of love. It would appear that this is not the case for the 2020 Olympics and Uruguay, as handball tops their search results compared to all other sports. As a country, their research data shows a 26% increase in interest in handball compared to their second favorites: basketball, golf and rugby.

On guard!

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Although Egypt has won most of its medals through boxing efforts, data shows that the most research in Egypt relates to fencing. It is also the only country that supports sport. Fencing was originally started in Spain and was also one of the first sports to appear in the modern Olympics as we know and love them today. this old-fashioned combat sport.

Get close to the data: Top 15 Olympic sports around the world according to research data

Top 15 table

Koozai looked at the research volume data available for 188 of the countries participating in the Tokyo Olympics in 2020. We selected the top 40 sports for analysis to compare the research volume data for each country to bring together our results.

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