benjamin dada EDZTb2SQ6j0 unsplash
Views: 3
0 0
Read Time:8 Minute, 44 Second

Backlinks are still a key ranking factor in 2021, but link building and digital PR also remains one of the trickiest areas of the SEO mix when it comes to helping your website rank. effectively. Indeed, creating quality and relevant backlinks takes time, a great nose for a story, perseverance and can be resource intensive. For the most part, making those connections requires thinking like a journalist, identifying and building editorial articles, often tons of documentary research, thoughtful media targeting, strategic timing, personalized and audience-based pitching. and a normally tenacious follow-up. Additionally, if you want to build quality backlinks to key pages, this may also require the creation of bespoke page content assets which in themselves can take considerable effort.

The good news, however, is that converting unrelated company mentions (in third-party articles) to links can often still provide «  quick-win  » link building opportunities that can be useful for your main digital public relations campaigns. In this article, we take a look at how to find unrelated brand mentions and introductions to turn them into backlinks.

What are backlinks?

It may sound basic, but first it is important to define what a backlink is. Backlinks are links or hyperlinks to your website that are found in third party articles. For example, an online news article might link to your site if it features one of your products. This is important because these links are a key SEO ranking factor. Links like these act as signals that tell search engine algorithms that the page the link is linked to is valuable. It is often helpful to think of backlinks as a value or authority to convey that page to search engines such as Google. Typically, websites / pages that have the highest quality (and highest relevance) backlinks often also have the best potential to rank highly for key search terms. This is not always the case as the content and technical aspects of SEO also have a major impact on rankings. However, quality backlinks remain the key to SEO and helping your brand rank competitively for key search queries.

Definition of an ‘unrelated trademark notice’

Just as it is stated on the tin, an «  unrelated branding mention  » is SEO speaks for a mere mention of your business name, normally on a web page or article, that is not accompanied by a backlink. There has been evidence for some time now that unrelated brand mentions themselves can some SEO value. However, backlinks – and particularly highly relevant, authoritative, and often editorial backlinks – are generally recognized as having much more value when it comes to impacting search rankings.

How to find unrelated brand mentions using Ahrefs

There are a number of different tools that can be used to help identify unrelated brand mentions, but Ahrefs is perhaps one of the most useful.

To find these opportunities, first log into Ahrefs and navigate to ‘Content Explorer’ on the top bar. This will take you to a new page with a search menu which can be used to search for unrelated mentions of your brand. In the example below, I used the term “Koozai” to search for mentions of our brand name in their index of over five billion pages. Using the drop-down menu, you can also search for your brand name only in specific areas of the page, such as the title, in the body text (content), or in the URL structure. In this case, we are looking for the brand name « everywhere » in the article.

ahh1

Running this search query will serve you with a list of articles and web pages that contain mention of your brand. To remove any results that already link to your site, you will need to tell Ahrefs to highlight results that are not currently linked to your site. To do this, enter your website URL in the « Highlight unrelated domains » field. This is located just above the search results.

ah2

Once this has been applied, Ahrefs will highlight any pages it can find that mention your brand name and that don’t link to your site. However, it is likely that not all pages / websites served in the results are worth getting a link. You will likely need to manually assess whether you want a link on each site by looking at metrics like domain authority, trust flow, and how spam (or not) the site is. It is also possible to filter the results served to you in Ahrefs by Domain Rating, which is a metric of Ahrefs that is no different from Moz’s Domain Authority. This option is found below the search bar. Click on « add a filter » and select « referring domains » from the drop-down list. Next, enter a desired range (for example, all pages with a domain rating of 40 to 100) and click « Apply ». This will then filter all pages with a domain rating outside of the range of values ​​entered. Select « Export » to download the results to a spreadsheet.

Other ways to find unrelated brand mentions

Ahrefs is a great tool for finding unrelated brand mentions, but there will likely be some results that don’t count. To find them, it is possible to use other tools in combination with manual searches on Google. For example, BuzzSumo has a similar search feature that allows users to search for branded terms on the pages in their index. SEMRush also allows users to search for key terms that are not related to a domain specified in their “brand watch” tool.

Manual search for brand mentions literally involves searching for your brand name on Google and searching web pages for results that do not contain links. While this task can be time consuming, it is likely that you will get valuable results this way if your business has received significant media coverage in recent years. The Moz toolbar is a really useful tool when finding links on a page with a lot of text. Click on the pencil icon and select « follow » (green) and « no follow » (purple) to highlight anything that is a link on the page. This makes it much easier to quickly spot links and assess whether the page is currently linked to your site.

mz 3

Qualifying Unlinked Brand Mention Opportunities

Not all unrelated brand mentions are created equal. Securing links on spam sites could even hurt your SEO efforts. So obviously you will want to exclude connecting to these sites from your outreach efforts. When evaluating who to speak to, you will need to consider the relevance, authority, and overall look of the site.

Relevance

Relevance is essential because backlinks that are considered by Google’s algorithms to be more relevant to your website are normally worth more in terms of SEO value. This is not to say that backlinks from other sites will be of no value, but those from completely independent sources can appear abnormal, especially if each site’s content is different from the world in subject matter and subject matter. In these cases, Google may choose to minimize the link. It is also important to determine if you want a link from a site that is not related to yours for other reasons. For example, if someone clicks on an unrelated form, chances are your content will not be of interest to that user. This will likely increase your overall bounce rate.

Authority

The conventional wisdom is that sites with higher scores in metrics like domain authority, domain rating, and trust flow will have more SEO value for your site. For example, linking sites on national sites such as the BBC, Sky News or the Guardian are more likely to carry more weight than links from lower authority sites. This is often because these sites are difficult to get links to, and this high barrier to entry means that all external links from these sites are likely to be viewed as very positive in the eyes of search engines. For this reason, you will probably want to prioritize higher authority sites in your outreach. However, since these sites are quite difficult to get locations, your best bet will usually be to create a compelling digital PR story if you want top locations. It’s also worth mentioning that mid-weight websites still have SEO value, especially if they’re highly relevant. While not as coveted as top-tier placements, they’re still worth following.

How to turn brand mentions into backlinks

Finding relevant and valuable sites with unrelated brand mentions can be a tedious task, but reaching those sites and securing the links is actually the hardest part! First, you will need to identify the publisher of the site or article where you want to place a backlink. Do your research on them, find their email address, and learn more about the post and the type of content they cover. Remember to get closer to the author and publisher of the site.

In your email, don’t just ask for a link. Be friendly and direct, but also try to illustrate why a backlink to your site would be relevant to their readers. Ask yourself why would they want to link to my site and why would their readers want to click? Find the best possible reason and justify it.

In some cases, you may also want to consider creating content that helps create a reason they need to link. For example, if the mention of your brand is in the context of an article about a new survey, perhaps consider creating a larger report that is relevant to that topic. You may also want to make your life easier by prioritizing sites with regular links and relatively new pages. If the site is hardly ever linked to third parties, the chances of you getting linked to it are lower. We’ve also found it’s true that the older the item, the less likely they are to update it. Ask yourself, would you (as a journalist or site editor) see the value of writing an article from 7 years ago on a topic that is no longer relevant in life? people? After you’ve sent your first email, wait at least a week to follow up.

Unfortunately, tracking unrelated brand mentions can be a bit of a hit and miss and success will largely depend on how many unrelated brand mentions your business has and where. While this task is well worth it, if your main goal is to generate links quickly, completing a digital PR campaign will normally be your best bet.

Share this post

Happy
Happy
0
Sad
Sad
0
Excited
Excited
0
Sleepy
Sleepy
0
Angry
Angry
0
Surprise
Surprise
0

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Laisser un commentaire