2021July2MarketingChartsChart600w
Views: 4
0 0
Read Time:4 Minute, 15 Second

MarketingCharts table of July 2, 2021

Special report from the Edelman Trust Barometer: brands must be agents of societal change, according to consumers
63% of consumers say they are more drawn to brands that aim to make the world a better place, while 78% said they believe their influence goes beyond the consumer experience to business operations – two of the many statistics of interest to digital marketers in the new countries. released survey data from Edelman’s Trust Barometer report. PRWeek

Most Demand Gen Marketers Achieved Their KPIs In 2020
43% of B2B demand generation marketers say they achieved their original Key Performance Indicators (KPIs) in 2020, with 35% exceeding their original targets, according to recently released survey data. The survey also showed that 18% expect their demand generation budgets to increase significantly over the next 12 months, with 49% expecting some budget growth. Marketing graphics

Focus on Generation Z: How B2B Brands Can Engage This New Generation of Customers and Candidates
LinkedIn Vice President (Client) of Marketing Solutions Penry Price discussed how B2B brands can better connect with Gen Z buyers, including a growing importance for live video, audio, and retailers. brand values. Battery

Facebook Adds New ‘Optimize Text Per Person’ Option For Automated Ad Personalization
Facebook has started rolling out a new feature that aims to serve ads on the social platform in the format that each user responds most favorably, giving marketers new options to experience the optimization ability per person, a recently announced the company. Social media today

Launch of Brave Search, roadmaps A non-biased privacy search engine
Brave Search, a new search engine striving to offer greater privacy, recently launched in beta, using its own search index and eventually planning to offer ad-supported search capability, has the company announced this week. MediaPost

Instagram now lets you create and publish posts on Mac, but iPad is not supported
Desktop PC and Mac systems have gained the ability to natively post to Instagram, bypassing the old, long-standing, mobile-only requirement, the Facebook-owned social platform recently announced, which could make it easier for specialists. marketing using traditional office computer systems. . 9to5Mac

Statistics image for July 2, 2021

Social Media Marketing Update: Preferred Platforms & Content Types in 2021
Some 79% of marketers said they plan to maintain or increase their use of LinkedIn over the next year, placing the Microsoft-owned professional social platform in fourth behind Instagram 87%, Facebook 84% and YouTube 83%, and ahead of fifth place. Twitter, the recently released social media usage trend survey data of interest to digital marketers. Marketing graphics

Wavemaker finds that consumers are less attached to brands, especially online
The number of brands that consumers consider when shopping only online is around 50% higher than purely offline shopping paths – one of the many statistics of interest to online marketers in recently published survey data. MediaPost

Facebook is testing a new user interface for reels and rooms, integrated with the Facebook stories panel
Facebook has started testing options to gain a wider audience for Instagram Reels content, offering users alternative feeds showing a variety of types of content, including live videos, Instagram Reels clips, stories, content. From the audio room, observers of the display changes at the social media giant recently discovered. Social media today

Here’s what B2B content works at every stage of the funnel
In-depth white papers or eBooks, customer case studies and virtual events were the three most effective types of content for customers in the lower funnel closest to purchase, according to data from a marketing survey on recently released B2B technology. On the other side of the funnel, blogs, infographics and video resources were the most effective types of content for shoppers starting their buying journey, survey data revealed. Marketing graphics

LIGHTER CTÉ:

2021 July 2 Marketoonist Comic

A light look at the « Influencer marketing and authenticity » by marketoonist Tom Fishburne – Marketoonist

3 consumer behavior predictions you need to know for the hot tech summer – Advertising week

TOPRANK MARKETING & CUSTOMERS IN THE NEWS:

  • Lee odden – 10 tips for maintaining business relationships and marketing a B2B brand – Small business trends
  • Lee odden – 60 best marketing quotes to boost your business – Quoteistan

Did you find your own B2B marketing news from last week in the industry news? Please drop us a line in the comments below.

Thank you for taking the time to join us for TopRank Marketing’s B2B marketing news, and we hope you will come back next Friday for more of the week’s most relevant B2B and digital marketing news. In the meantime, you can follow us on @To make a joke on Twitter for even more timely daily news.

Happy
Happy
0
Sad
Sad
0
Excited
Excited
0
Sleepy
Sleepy
0
Angry
Angry
0
Surprise
Surprise
0

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Laisser un commentaire