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In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales and marketing articles on the web every week. We’ll be missing a ton of cool stuff, so if you find anything worth sharing, please add it to the comments below.

MarketingProfs Top 10 B2B Marketing Trends and Forecasts for 2021
An overview of the experts 2021 marketing forecasts to launch this new year. Happy reading via Marketing professors.

Sale at the right level
It is important that we call her at the right level rather than just calling high. Thanks for your thoughts, David Brock.

Vimeo vs YouTube for Business: which is better? | Vidyard
Some of the pros and cons of using Vimeo and YouTube for your video marketing platform. thank you, Chris Gillespie.

Stop these reporting mistakes and earn budget support for content marketing
Creating a sufficient budget for your content marketing strategy can be a vicious cycle. Thanks for the advice, Aaron Agius.

4 visual storytelling tips for content creators and digital marketers
A glimpse into the power of visuals in your storytelling. Thanks for your advice, Michael mcnichols.

Your sales team needs this trait
The best sales teams usually have specific key characteristics to be successful, including resilience. Great insight, Colleen Francis.

How to Use Buyer Personas to Understand Your Customers in a Post-COVID World
There is no such thing as a generic customer, and understanding the personalities of buyers can be more important than ever in a post-COVID world. thank you, Evian Gutman.

To influence today’s digital shopper, create digital experiences
A look at the future of digital marketing in 2021. Excellent read via ON24.

Tips, Checklists & Templates To Save Time To Reach Content Marketing Goals In 2021
Some great tools to stay productive during the darkest days of winter. Thanks for the advice, Jodi harris.

Prophets of Profit: Predictions for ABM’s Success in 2021
Predictions for 2021 from some of the best minds in B2B sales. thank you, Brandon redlinger.



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