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In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales and marketing articles on the web every week. We’ll be missing a ton of cool stuff, so if you find anything worth sharing, please add it to the comments below.

Should you join a start-up during the pandemic?
An overview of the attractiveness and risks of joining a startup during COVID. Thank you for your insight, Krithika Varagur.

Marketing trends to watch in 2021, according to 21 experts
Marketers are people who care about their community, so who better to ask what to expect in 2021 than our experts and peers. thank you, Christina mautz.

The 5 Best Innovative Loyalty Programs of 2020 and Why They Work
Brands are focusing more than ever on customer loyalty and engagement. Thanks for the examples, Jessica kaufman.

How to successfully lead a diverse team [PODCAST]
Some tips and ideas for leading a diverse team. Happy listening via Sandler training.

Beyond Surveys: Finding the Right Balance Among Your Customer’s Feedback Sources
This year presented a challenge in getting the amount and quality of customer feedback we needed. Thank you for your insight, Nancy Porte.

CMO predictions for 2021 [Infographic]
A good infographic of what marketing managers are saying will be essential for success this year. thank you, Ayaz Nanji.

What if we stopped focusing on sales, what if we focused on selling?
An interesting look at what it means to focus on sales versus selling. Thanks for your thoughts, David Brock.

What is the 7 × 7 rule in PowerPoint?
PowerPoints can be boring, but there are ways to improve their form and function for a more successful presentation. Thanks for the advice, Doug Bonderud.

How email design affects conversions
Some guiding principles to help you turn your email campaigns into conversions. thank you, Jason rodriguez.

3 short video trends that online marketers should watch in 2021
Videos can be a powerful marketing tool, but how can marketers use shorthand content to grow their business? Good reading, Martina Bretous.



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