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In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales and marketing articles on the web every week. We’ll be missing a ton of cool stuff, so if you find anything worth sharing, please add it to the comments below.

Buy / sell vs buyer / seller
Transferring your buy / sell to buyer / seller vocabulary requires you to change your perspective on how your customers buy. Thanks for your thoughts, David Brock.

Don’t Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts [Podcast]
Great podcast on where we can set the bar to thrive rather than just survive. thank you, Kerry O’Shea Gorgon.

Freezing innovation: why large companies are losing their markets and their talents
Despite all the changes we have faced in the past year, innovation is surprisingly on the decline for many industries. Good reading, Barry o’reilly.

The perfect storm for post-pandemic B2B marketing teams
Many B2B marketing teams are not equipped to adapt to some of the permanent changes this pandemic has brought about. But why? Thank you for your insight, Johannes hoech.

The 15 Best B2B Selling Books For Hungry, Motivated Salespeople
Looking for reading recommendations? Look no further! thank you, Lusha.

LinkedIn B2B Marketing: Three Underutilized Ways To Engage Prospects And Customers
With traditional methods of engaging prospects not available at this time, there are some underutilized methods that we can still take advantage of. Thanks for the advice, Melissa Koski Carney.

5 Black-Owned Agency Executives Talk About The Impact Of 2020 On Business And Marketing
A look at the positive impact of 2020 on these black-owned business leaders. Good reading, Ann gynn.

How to Drive Sales and Marketing Alignment in an Activation Role
Everything is connected to everything, and sales and marketing alignment is more important than ever in today’s world. Thanks for your advice, Tamara Schenk.

Video for Sales Emails: How to Use Video to Book More Meetings
Some step-by-step tips for using sales videos in your email delivery. thank you, Lev Aviv Riviera.

Will marketers return to offices in 2021? What businesses need to know [Data + Expert Tips]
A look at the future of coming to the office and how that can affect company culture. Thanks for your thoughts, Caroline Forsey.



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