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May 28, 2021 MarketingCharts Graph

Twitter reopens public apps for profile verification
For the first time since November 2017, Twitter began allowing users to request verified profile status. As the new option rolls out, a verification app option will appear in a Twitter user’s account settings, allowing brands to look for a blue check mark, the company recently announced. Social media today

Google Ads offers new smart bidding features
Google has launched new recommendations for qualifying search campaigns, as well as target impression rate simulators – two of many exciting new updates for digital marketers that have been rolled out in the popular Google Ads offering. company, the search giant recently announced. SEO round table

Advertising upturn in the United States continues to soar, increasing 52% in April
April 2021 ad spend grew 52% in the United States year over year, the biggest increase in over a year, and this recovery was also seen in more ad spend categories. than in previous months, according to the recently released ad spend index. The data. MediaPost

LinkedIn presents event announcements and « boosted » publications
LinkedIn (client) made new post-promotion features available from brand pages and rolled out a host of new advertising and event analytics options, including personalized streaming and mobile page analytics , recently announced the platform owned by Microsoft. Land search engine

Why do B2B companies use marketing agencies?
31% of B2B companies use marketing agencies for mission, vision and branding initiatives, while 22% use agencies for branding – two of the many statistics of interest to marketers in line in recently released survey data. MarketingProfs

Instagram now shows creators how well their live videos and reels work
Facebook-owned company Instagram has launched an update that reveals more data on the performance of live video and short-form Reels content, with shares, saves, likes, plays and comments among the newly available metric data, the company recently announced. Engadget

May 28, 2021 Statistics Image

Twitter tests new ‘Super Followers’ screen ahead of program launch
Twitter has started testing a more visible integration of its upcoming Super Followers feature – which allows creators to offer subscription-only bonus content on the platform – with a new number of Super Followers likely to appear alongside traditional subscriber numbers, the company said. Social media today

Havas sees growing consumer ‘cynicism’, only 25% of brands even count
About 39% of brands are trusted by U.S. consumers, while consumers say they don’t care about 75% of brands, down slightly from 77% in 2019, according to recent survey data published on the meaning of the brand that are of interest to digital marketers. MediaPost

Analysis: Google’s Starline Shows The Promise And Dangers Of 3D Cats
Google recently launched its Project Starline 3D video conferencing offering, its latest foray into mixed reality communication, and Reuters shared a sneak peek at some of Project Google’s first impressions. Reuters

2020 corporate video completion rate and other benchmarks
58% of corporate videos under a minute are viewed completely, while only 24% of those over 20 minutes are viewed in their entirety – two of the many statistics of interest to digital marketers in recently released survey data on some 760,000 video companies. MarketingCharts

ON THE LIGHTEST SIDE:

May 28, 2021 Comic Marketoonist

A light look at the « creative file » by Marketoonist Tom Fishburne – Marketoonist

The man’s cell phone doesn’t agree that Alexa is listening – Hard disk

TOPRANK MARKETING & CUSTOMERS IN THE NEWS:

  • Lee odden – Lee Odden Masters group workshop on influencer marketing – Florida 2021 – Pubcon
  • Lee odden – 50 best blogging quotes (from top bloggers) – Ryan robinson
  • Lee odden – What’s new: the new SEO and the case of content marketing – LinkedIn

Did you find your own B2B marketing article from last week on industry news? Please leave us a message in the comments below.

Thank you for taking the time to join us for TopRank Marketing B2B marketing news, and we hope you will come back next Friday for more of the most relevant B2B and digital marketing industry news of the week. In the meantime, you can follow us on @To make a joke on Twitter for even more current daily news.

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