2021January1MarketingChartsChart600w
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MarketingCharts chart for January 1, 2021

Social media will experience a surge from the pandemic in 2020, but not in the same way
More users than expected have flocked to social media this pandemic year, according to recently released survey data of interest to digital marketers, with 150 million more users globally for 2020 than what had been previously estimated. eMarketer

Snapchat shares new information on consumer behavior and trends
Mobile e-commerce, augmented reality (AR) campaigns and the rise of video are among the major changes in consumer trends and behaviors, according to a recent user information report released by Snapchat. Social media today

Twitter extends API functionality for developers following the public conversation
Better integration of Twitter’s new tweet response privacy control features is one of a series of new API inter-connectivity changes, the social media platform recently announced. TechCrunch

Estimated Google Ads list size now in Audience Manager
Practical list size estimates have been added to Google Ads’ audience manager for audience lists of 20,000 or more, along with other new features, the search giant recently announced. SEO round table

How to keep your team motivated, at bay
The Harvard Business Review examines the changing roles of experimentation, adaptation, and growth in remote team productivity and motivation that have arisen during the pandemic. Harvard business review

Google’s short video carousel displays TikTok and Instagram videos
Google developed a test that previously only included YouTube videos in Google’s mobile search results, now also including videos from Instagram and TikTok, Google recently revealed. SEO round table

2021 January 1 Statistics Image

Qualtrics files owned by SAP for the US IPO
Online survey software company Qualtrics has filed for an initial public offering (IPO) in the United States for up to $ 100 million, the SAP-owned company recently announced. Reuters

Creative Tech Platform Runway Raises $ 8.5 Million to Make AI Tools More Accessible
With a new round of funding of $ 8.5 million, the creative technology platform Runway – which hosts a variety of App Store-like creative technologies – aims to transition into a serious creative tools company in its own right. Adweek

Vimeo becomes a standalone business after exploding during pandemic
IAC / InterActiveCorp plans to split up its popular video streaming service Vimeo in the second quarter of 2021, after seeing particularly fruitful user growth during the global health crisis. The edge

The ROI of B2B video would improve; Use in sales conversations climbs
79% of marketers, mostly B2B, said video is an important form of video for their organization, up from 71% in 2019, according to recently released survey data of interest to marketers in line. MarketingCharts

ON THE LIGHTEST SIDE:

January 1, 2021 Marketoonist Comic

A light look at « Marketing resolutions » by Marketoonist Tom Fishburne – Marketoonist

The secret story of the first microprocessor, the F-14 and me – Wired

TOPRANK MARKETING & CUSTOMERS IN THE NEWS:

  • Lee odden – Total Annarchy Newsletter 76: Brand storytelling model; My 2 proven ways to increase open and click-through rates – Total annarchy

Did you find your own B2B marketing story from industry news last week? Please let us know in the comments below.

Thank you for joining us for this special New Year’s edition of our B2B marketing news, and we hope you will come back next Friday to learn more about the most relevant news from the B2B and digital marketing industry. In the meantime, you can follow us on @To make a joke on Twitter for even more current daily news.

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