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Clubhouse has drawn a big crowd lately, but it has yet to introduce a way to monetize its popular social audio sessions. Meanwhile, independent start Clubmarket found a way to do just that.
Clubmarket sets up a sponsorship market for the creators of the Clubhouse program, co-founder Tomer Dean told VentureBeat in an email. Monetization of the Clubhouse has been a popular topic, even in Clubhouse sessions.
Available only on iOS, Clubhouse has been in beta testing for a year. But it has grown rapidly in recent months and received $ 100 million in funding for a $ 1 billion valuation in December, with backing from venture capital firm Andreessen Horowitz. Mobile analyst and analytics company App Annie estimates that Clubhouse has recorded 12.7 million downloads to date, including 1.3 million since March 1. About 3.7 million of these downloads are in the United States, followed by 1.8 million in Japan and 735,000 in Germany.
But as the audience grows rapidly, Clubhouse has no ads or user fees. There is also no way for the speakers in the Clubhouse rooms to charge money for their presentations.
However, Dean said the door is open to sponsorship. Clubmarket, which is still in development, will allow Clubhouse creators to access paid brand sponsorships. The young startup has yet to announce exactly how many creators it will initially accept, but the number will likely be in the thousands, Dean said.
The marketplace will allow brands to sponsor Clubhouse rooms in different ways:
- Venue branding – Existing venues that deal with niche topics can add “Sponsored by X” to their venue name to provide brand awareness for businesses. Example: “How startups can manage their tasks. Sponsored by Monday. «
- Shoutouts – Rooms discussing general solutions can include vendor products in the discussion.
- Thought Leadership – After Tesla CEO Elon Musk interviewed on Clubhouse, more executives were accessing the app. This concert allows tech executives to be interviewed in the right venues. Example: « AMA Interview with VP Marketing @ Salesforce. »
The prices of the different “concerts” vary, with each creator charging their own rates. On the Clubmarket website, the estimation tool states that a tech-related Clubhouse room with 500 listeners will be able to charge up to $ 1,000 to $ 2,000 for a co-branded sponsorship. The drop-in audio market is still in its infancy, so prices are likely to rise as user adoption increases.
The idea for the market came from a Clubhouse panel. Last month, Product search founder Ryan Hoover hosted a community town hall on Clubhouse. While discussing the rise of Clubhouse related services launched on Product Hunt, he mentioned a missing gap. He noted that the world would likely see a sponsorship market appear soon.
One of the listeners in this room, a founder of serial technology, had a tingling of excitement. Having previously launched a two-sided marketplace (which closed its doors), he knew his team could develop something and bring it to market in a matter of weeks. The market is currently in the development phase and will begin to integrate initial users in the coming weeks.
This week, Clubhouse itself announced its first acceleration program allowing 20 creators to work with brand sponsors, but the program is not yet accessible to the general public. Besides Dean, the co-founders include Peleg Aran and Nimrod Kramer. The team has already founded several startups and markets backed by venture capital.
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