We understood. This year has been crazy and sucked longer than anyone thought. It has been full of ups and downs and many unknowns. It has been a year filled with fear and anxiety. Like you, we have reason to be excited about 2021 and want to help you prepare to be as successful as possible and to dominate your market in 2021.
As the vaccine begins to be marketed across the country, consumer confidence is increasing. Now is the time to take massive action and update your marketing to make sure you’re ready to ride the big wave ahead in 2021.
We’ve rounded up ten things you can do to prepare today for the wave of renewed consumer confidence that is coming. If you follow these directions, you will come out stronger, better, and ready to take market share from your competition..
Let’s do this!
1) Generating reviews
Have your staff go through your last six months or more of visits. Call every person you’ve seen, check in, and see how they’re doing. Once you confirm that the customer is happy with your office, ask if they will give you a review. Ask your customers to post reviews on Google, Facebook and other platforms. Over 90% of consumers say they trust online reviews when choosing a business.
Your staff can tell them that assessments are essential to your practice and that you know how busy people are. You were hoping they could share their thoughts on your business with your community. Ask your team to post a link to your Facebook page. This way you don’t lag behind in reviews and you can get lots of great reviews while your competition is stagnant. You can also use this time to find a testimonial to use on your website.
- Also take the time to respond to your reviews, especially positive ones! So many practices take customer reviews for granted. They have huge referral potential, and Google will let them know when you comment with a link to it. When you can, responding to reviews also sends strong signals to Google that your GMB has great activity and engagement, which inevitably leads to higher rankings and more new customers.
2) Content creation
Questions and answers are essential to improve your Google ranking. It would be best if you had them on each procedure page. Take this opportunity to write at least ten questions / answers per day. Once you have around 50 of them, you’ll want to send them to your team at Advice Media, along with the page they belong to, so that we can upload them to your website. Keep doing this every day and you’ll create a ton of valuable content for free. Try to write down the type of questions customers ask because the way they ask you questions is the same way they asked Google. Your answers should be what you would say to a client in your office. That way, it’s your voice, your philosophy, and your vibe. This unique and original content is what Google wants.
3) Photo gallery (if applicable)
Now is the perfect time to create or update your before and after gallery with new B&A photos. Customers always tell us they wish they had time to browse through their photo books and edit them for their websites. B & As galleries are very busy and help conversions tremendously. Apart from the home page, this is the most visited page of all websites. If you don’t have a B&A gallery on your website, now is a great time to start.
4) Office atmosphere
Now is the perfect time to improve the ambiance of your office. You want to create a fantastic experience that customers will see, hear, smell and feel when they walk through your door. I even saw desks with music in the parking lot. Pick a good playlist on Spotify, place vanilla diffusers all around, add plants, improve your lighting. Create a space where as soon as people walk in, they feel in the “right place”. You want to envelop your potential customers a warm comfort blanket instantly, so they won’t look anywhere else and spend more money with you!
5) Videos of questions and answers
Make a list of the top ten questions you receive for each service you provide. Find the right setting, set up a camera or phone, use a good microphone and lightingand start answering questions. Each Q&A can be a video that you can upload to YouTube, then embed in a video gallery on your website and post to FaceBook, Instagram, etc.
Remember to slow down a bit when speaking into the camera. Your audience is a potential client, not another doctor or lawyer, so your vocabulary and explanations should be aligned with the viewer. Let your normal personality shine through. By keeping it « real » you will be able to build a ton of trust with your potential customers.
All spoken content in YouTube videos is digitized for captioning. Google then uses the words from your videos to rank your videos in search results.
6) plan your social media strategy
We have created a video tutorial to help practices understand the psychology of social media for customers, which also gives you some simple strategies and tactics that you can start implementing immediately
Social media is all about consistency and engagement. Google likes to see your posts consistent, and the more engaging your posts become, the larger your audience. Avoid selling, posting specials, and showing too many testimonials until you’ve created a connection with your customers.
Be sure to include information about your enhanced security protocols. Even though the vaccine is currently in distribution, it can take up to 6 months for the general public to see the effects of herd immunity.
7) Email marketing
Create an email template and start sending useful / funny / interesting / funny emails to your customers. Today, everyone is spending more time on their devices than ever before. Your emails are much more likely to be read. Email is a great way to maintain a relationship with your customers and let them know you are real. Let them know about your practice changes and why it is safe to see you. You’re reading this, aren’t you ?! Set up an email flow to stay in touch from time to time, include promotions, and stay alert.
8) Specials (if applicable)
Create awesome specials that customers can lock in now. Offer insane prices people can only get by putting down a deposit now, even if they don’t use it until spring. Getting people in the door is essential. When they arrive, you can sell them, book their next procedure, or sell products. Posting these kind of specials on social media is also a great way to capture emails and generate leads. One of our clients did this on Friday, and on Monday someone booked $ 4,000 in procedures at their medical spa for a later date. Your offer could be a “Special Vaccine”. Let them know that you are as excited as they are that the pandemic is over and that a sense of “normalcy” returns.
9) Virtual consultations
It’s always the perfect time to go virtual. While virtual was much needed in March, April and May, there are still a lot of people who fear going out in public, either because they are at high risk or because they are around high risk people. . Virtual consultations are a fantastic way to connect with potential and current clients. Make sure you bring this to the fore on your website, social media, and emails.
10) Digital Do-Over
Now is a great opportunity to improve your marketing game. Some practices have been in survival mode since March, and others have recovered well and followed much of what we shared in our original Covid feedback document.
Practices that have taken advantage of this to create a truly impactful web presence have already seen results. It’s not too late. Practices that are making critical changes to their website and online marketing today will gain market share and skyrocket as consumer spending recovers and exceeds expectations in 2021.
In March and April, we noted that no one had a crystal ball during this operation. Either way, those who use this time to get the most out of their practice will be the winners, and those who go into hiding will lose clients, market share and livelihoods. Take the time to delve into how your digital marketing is and strategize with your account management team at Advice Media.
Advice Media has been preparing for this situation for years. We are 100% in the cloud and all of our 125+ employees work virtually. We have been financially responsible for years to be able to handle a downturn in the economy. It’s business as usual for us. We’re here for anything you need, even if you just want to talk.
Now is the time to put your plan in place, so you are on your way to dominating your market in 2021! Contact us to plan your 2021 marketing strategy today!