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NEW YORK Critical Mention – the leading all-in-one earned media intelligence and monitoring platform – now integrates with Google Analytics, an essential tool for data-driven PR and marketing professionals. Critical Mention customers can now view Google Analytics metrics directly in Critical Mention reports. The reporting integration is the latest in a series of recent major releases, including a Media contact database and Podcast monitoring.

With this integration, Critical Mention customers can now:

  • View and customize Google Analytics website metrics and mentions in reports to understand the impact of media gained on web traffic and conversions
  • Browse the search display by users, sessions, pageviews, goal achievement and more
  • View charts by time, user type, traffic channel, source, and referrals

“We are very pleased to offer Google Analytics integration into Critical Mention reports,” said Don Yount, President and CEO of Critical Mention. “This move is the natural next step in our continued efforts to provide our clients with all the tools they need to understand the impact of their public relations, communications and marketing campaigns.”

With the addition of Google Analytics in reporting, Critical Mention continues to expand its Earned Media suite in an ongoing effort to provide clients with the most comprehensive PR, communications and marketing tool on the market. The company’s technology roadmap includes a number of exciting releases for 2021, including:

  • New delivery features in the media contact database
  • More sets of social media content and engagement stats
  • Continued expansion of global television, radio, podcast and online news coverage
  • Platform design improvements and media reports gained

“As public relations and communications become more and more data-driven, it is more important than ever to provide our clients with features such as Google Analytics reporting integration to help them. understand the real impact of their work, » mentionned Vishal Padhye, Chief Technology Officer at Critical Mention. « We are extremely excited, not only with this release, but also with the features and analytics capabilities that we will bring to our customers during this year. »

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