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NEW YORK Critical Mention – the leading all-in-one platform for media monitoring and intelligence earned – released a whole new set of features and data for its Media contact database. The new version adds « Cast & Crew » data to TV mentions, a first among providers of acquired media and media intelligence. In addition to showing this data to customers, Cast & Crew staff are now also linked directly to their profile page in the media contact database.

Critical Mention’s media monitoring now also links TV channels, TV programs, radio stations, radio programs and podcast shows directly to their respective pages in the media contact database. Together, these connected features give customers an even more powerful all-in-one platform.

“Publishing these cutting-edge delivery features to our media contact database is the final step in building the Critical Mention Earned Media suite,” said Don Yount, President and CEO of Critical Mention. “We will continue to add features, functions and content that provide PR, corporate communications and marketing professionals with a single unified platform from which to track, measure, share and grow their brands. « 

This latest version of The critical mention follows a number of other important features, including a Google Analytics integration and Podcast monitoring. As the business evolves rapidly and continues to grow, customers are finding that native and connected functionality, built in-house rather than through third-party connections, delivers a more seamless user experience than other platforms in the industry can provide.

“The new TV and radio features now available in our media contact database are a credit to the ingenuity of our engineering, product and DevOps teams,” said Vishal Padhye, CTO. “I am extremely excited that existing and potential customers can experience our full line of products, built from a single foundation, and see how these tightly integrated features make their jobs easier. « 

The Critical Mention product roadmap will continue to evolve rapidly with releases in the second half of 2021, with new social content, design improvements and analytics expected. The company continues to grow rapidly and has set new benchmarks for revenue growth in 2021 and plans to use the expansion to continue supplying customers.

“Critical Mention has always been and will continue to be a ‘customer first’ company. We are committed to listening to our customers, providing the platform and providing the support they need to be successful in their roles, ”said Yount. “We are delighted to be able to provide the industry with the much-needed connections between our media monitoring and media contact database functionalities in our platform. Our customers can expect to see more of this type of advancement in the near future.  »

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