The content of the newsletter
The Content Newsletter is a newsletter that provides 100% pure value.
The value can be in the form of a handful of tips. Or links to useful resources. Or a personal story.
The exact type of value doesn’t really matter. As long as you don’t throw anything, you’re good to go.
In fact, pure-value newsletters are so rare that your subscribers will LOVE you for them.
For example, I sent this Content Newsletter some time ago:
(A handful of writing tips.)
And dozens of people responded to my email thanking me.
With that, here’s the template:
Intriguing subject line
Use a subject line that will make someone curious about what’s in your post.
For example, I used the subject line « How I got 45.5% more traffic (in 7 days) » for one of my content newsletters. And that email got an open rate of 32.3%.
Opening in bold
Start your newsletter with something SUPER convincing.
This way you hook your reader from the start.
Personally, I like to start with a mini-story.
But you can also use a simple introduction that gives an overview of what is to come.
Either way works.
Now is the time to deliver the goods.
If you don’t know what to write here, I recommend using a list of 3-5 practical tips people can use that day.
Otherwise, you can give your followers an important lesson in the form of a story.
Or link to content that will help your reader reach a specific outcome, like this newsletter. Ramit seti.
No, you don’t offer anything in your content newsletter.
But that doesn’t mean you have to skip your call to action.
How can you use a CTA if your email is 100% valuable?
Well, when I send a story to subscribers, I use a CTA that asks people to respond with their opinion or opinion.
Or let’s say you just posted a list of links to paleo breakfast recipes.
Your CTA could be to try one of the recipes this week.
The type of CTA you go with isn’t that important.
The important thing is to always include a CTA in your newsletters.
That way, when you’re presenting something, your followers aren’t caught off guard.