With all of the regular updates on this evolving story, I feel like The Google Page Experience Saga could be a premium cable network limited drama series.
Think about it.
Al Pacino Can Play Google’s John Mueller, Matthew McConaughey may be a local bongo drummer trying to stay afloat during the pandemic with his Company Website, and Meryl Streep may be the voice of Google’s core algorithm that has developed self-awareness, learns to love, and wants to find purpose beyond ranking website pages.
Anyway, while the powers that be reflect on my guaranteed success with one step, let’s dig into the real news …
Previously Law & Order: Google Updates Unit
- Last winter, the Google team ad as factors relating to the ‘page experience’ on a website – stability, speed / load time, security, user discomfort, etc. – would be part of the basic algorithm that determines the ranking (or not) of the content of your business website in the search results.
- However, they noted that since we were all in the grip of a pandemic, these changes would not be rolled out immediately. That way, website owners (like you and me) could figure out what changes might be needed in a way that wouldn’t drive us crazy because the way we operate had been completely upset.
- So the original page experience base algorithm update was scheduled for May 2021, similar to last month – giving website owners more than six months to prepare for the update. day.
- However, in April (a month before the update went into effect), Google made another round of important announcements. First of all, they pushed the date back to mid-June, which is… right now. They also launched a new page performance report in Google Search Console, providing better visibility into the page experience for website owners.
- Then, at the end of May, at the Google I / O conference, Google Product Manager Jeffrey Jose confirmed that this update to the page experience will be rolling out from June only on mobile, and that the office would follow later.
This brings us to today’s news.
Google announces that the page experience rollout has started
That’s right, kids. After months of wait and postponed start dates, Google has confirmed the update to the basic page experience algorithm started to deploy, as expected. Here are the key points you need to know:
- Google keeps saying that people shouldn’t see drastic changes in their organic traffic as a result of this change.
- The reason you shouldn’t be doing this is that they are rolling out this update by the end of August 2021, instead of all at once.
- That said, in May, one of the Google members (Martin Spilt) noted that some people can see « substantial changes » while others cannot. Who will and who will not? He says it comes down to context, niche and industry.
- Ultimately, they don’t want website owners to panic because these page experience ranking factors are built to be like a tiebreaker: “It’s a light ranking signal. If everything else is equal between two sites, meeting the page experience update requirements would give one site an advantage over another. «
- As I wrote earlier, the desktop update is not currently rolling out. In fact, according to Google, that ranking signal deployed on the desktop will be something that happens later. You will only see Desktop Updates for the Page Experience after this initial phase.
What’s the next step for your business website?
First of all, if you don’t have a clear understanding of the factors that influence your page experience rating within Google, you need to improve this knowledge now:
Learn more about Google Web Vitals and the page experience.
Second, there are two key areas you need to focus on whether or not you see fluctuations in your organic traffic, but especially if you:
- Your mobile page experience: This update is going to impact mobile page experiences first, so if your website sucks on mobile, now is the time to fix it. Well, it used to be time to fix it, but like … yeah, move.
- Overall speed of your website: Page speed is something that can absolutely kill your website and your content’s ranking in search, so you need to get your site speed as fast as possible. Here are five ways to increase your site speed.
Third, familiarize yourself with the Page Performance report in your website’s Google Search Console account.
Finally, remember, there is no replacement for exceptional content on your website. If you are not create memorable content for your ideal buyers who answer their most pressing questions no matter how smooth and fast your website is. You will always lose out to the pages of the website in the rankings that offer the best and most relevant answers.