By Kelly Forst January 4, 2021
Want more likes, comments, subscribers and followers? Two AWeber experts show you how to get more virtual engagement.
Can you believe we are in 2021?
After the year we’ve just passed, you probably breathe a sigh of relief like me.
But here’s the thing: the world is more virtual than ever. And being able to communicate with people digitally has become extremely important if you want your business to thrive.
That’s why we’re reviving a conversation with Chris Vasquez, AWeber Product Manager, and Meghan Nesta, Senior Product Manager at AWeber, to get more virtual engagement with your audience.
Although this episode was recorded a few years ago, it has never been more relevant than it is now.
Why is it so hard to get virtual engagement?
Algorithms, distractions, too little time …
People are busy. And when you add all of that up, the bottom line is obvious: it’s hardly easy to connect with people.
In fact, it takes a lot of intentional work and dedication.
In this episode, Vasquez and Nesta answer a listener’s question for more virtual engagement – like, comment, share, open, click, and more.
Want a quick overview before you dive in? Here are the highlights.
2:20: Introducing today’s topic: How do you know your audience better and get more virtual engagement?
4:00 p.m .: Treat virtual engagement as a cohesive call to action.
5:20: Give an example of the types of engagement you want. Show your personality and be vulnerable with your audience – you might just get them to do the same.
8:15 am: Share something about yourself to make the other person feel as comfortable sharing something.
8:50 am: Take the phrase « email explosion » out of your vocabulary, as it will be very difficult to get virtual engagement that way.
10:00 am: To have a friend, you have to be a friend.
12h00: Precious takeaways from Jonah Berger’s book “Contagious”. How to tap into emotions can encourage communication.
19:56: Ask less of your followers and encourage ‘micro-engagement’ instead.
20:50: Conduct an email marketing survey.
10:50 p.m .: How to test your emails without split testing: think of email as an experiment and make a guess. Build your email around this assumption.
25h00: How to get immediate feedback and check your audience’s temperature with a sentiment widget.
31:30: If you want to have human conversations, act like a human.
31.45: Look for virtual engagement with your customers in unexpected places.
Want more? Check past interviews for marketing ideas
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