Google Core algorithm updates December 2020
Anyone who is wondering why your website has been rising or falling in search engine rankings in Google over the past few days. We also saw changes in SERP, so we analyzed the reason for the sudden changes is that the Google Core update occurred on December 3, 2020.
Google releases a large baseline update every few months, so 2020 has started off fairly smoothly with the algorithm changes announced as expected in January and May.
However, after seven months of no news from another, we started to wonder if Google had decided to give SEO a break in the last four weeks of 2020.
But the search engine likes to keep us on our toes. And so came the December 2020 Broad Core update, announced as usual on Twitter.
Later today, we are releasing a huge update to the core algorithm, as we do several times a year. This is the main update for December 2020. Our advice on these updates remains the same as we have outlined before. Please see this blog post for more:https://t.co/e5ZQUAlt0G
– Google SearchLiaison (@searchliaison) December 3, 2020
Deployment began at 1 p.m. EST on Thursday, December 3, and is expected to take full effect in a week or two. With that in mind, let’s take a look at why this happened, how to tell if your site is affected, and what to do if it is.
And, according to Google’s John Mueller, this update doesn’t contradict that. As he told Barry Schwartz, “It’s not really the holiday season and a bit after all the Thanksgiving rush. So… from my point of view, that’s not something I would have pointed out and said, « You have to be careful of that. »
So maybe from a Google perspective, this version fits nicely between Thanksgiving Day in the US and the start of the holiday season (with Hanukkah starting on December 10 and 3 weeks before Christmas Day. ).
However, for e-commerce retailers pushing for their holiday rush, nonprofits striving to bring in year-end donations, and businesses working to close deals before the end of the year. Q4, this algorithm update could have serious implications for EOY’s goals, when organizations want their SERP visibility. be predictable and consistent.
Does the data match? There is some overlap between these data providers, but each data provider tracks different metrics, different sites, different sets of keywords. This is why there is no exact match.
The SEO community. There is no shortage of discussions within the SEO community on both online discussion forums and social media around this update. Some people have claimed to have lost over 40% of their organic Google traffic, while others have done well with this update. I have even seen some claiming over 150% increase in traffic from Google.
What to do if you are affected. Google has given advice on what to consider if you’re negatively affected by a major update in the past. There are no specific actions you can take to recover, and in fact, a negative impact on rankings may not signal that something is wrong with your pages. However, Google has come up with a list of questions to consider if your site is impacted by a major update. Google said you could see a bit of recovery between major updates, but the biggest change you would see would be after another major update.
Why we care. It is often difficult to isolate what you need to do to reverse any algorithmic move your site may have seen. When it comes to major Google updates, it’s even more difficult to do this. If this data and the previous experience and advice has shown us, it’s because these core updates are big, broad, and cover a lot of overall quality issues. The data above confirmed this to be true. So if your site has been impacted by a major update, it’s often recommended that you take a step back, take a broader view of your website as a whole, and see what you can do to improve the site. in general.
RankRanger. The folks at RankRanger said this December 2020 update was « major », telling us that while the May 2020 update was important, the « December update showed even more changes than the May update in some areas, especially in the top three results. «
Here’s how the December update compared to the May update:
In the top 20 Google positions that RankRanger tracks, fluctuations have more than doubled from the May update.
If you look at the data across industries, you’ll see fairly regular fluctuations, with slightly lower levels of fluctuation in the top three and top five results in the travel niche, according to data from RankRanger.
How to protect your site’s ranking following this update
Google’s advice is exactly the same as for every major update, which hasn’t been updated since August 2019. It comes down to one suggestion: take a look at your content.
Google’s ultimate goal is to help searchers navigate the internet as transparently as possible. As such, all content on your site should be created to be as useful as possible to the visitor.
If your pages take a hit during this update (or at any time), review the content according to these 4 criteria:
1. Quality: The content must be complete and complete. It should use relevant data where necessary, and if you can provide original research, that’s a bonus. On that note, your content itself should be original – no copy and paste, always cite your sources and absolutely no plagiarism. The title, intro, and metadata should all contribute to the usefulness and completeness of the content.
2. Expertise: Is your site qualified to provide advice on the topics you write about? Readers will expect content they find trustworthy, so it is essential that the information found on your site is reliable. If readers can easily refute the information you provide, that’s no good.
3. Presentation: Your content should be easy to navigate, read and understand. Spelling mistakes are a red flag, but so are more complex presentation issues, such as unresponsive mobile devices and long page load speeds.
4. Comparison: Does your page match with other pages in your target SERP? Does this fill an information gap? If your page is either too thin (which likely means your search competitors are addressing the topic in question more completely) or unrelated to searcher intent (which you can rate based on the types of content featured on the SERP) , your page probably won’t last long on page 1.