So you’ve set up an ecommerce website and think sales should just happen? But they are not! Many websites have basic issues that prevent businesses from making money with their website.
Here are 3 things you should do immediately to help improve your ecommerce site:
Be your own customer
When was the last time you made a purchase on your own website? Never? Make sure to try out the full user journey for yourself. Is the process simple or is it difficult to navigate? It is normal not to be happy with your own site. Maybe this could be the best thing that ever happens to you. This then means that you recognize the flaws and shortcomings of your site. This means that you are ready to make the necessary changes to improve your site for your user.
Understanding what it is like to be one of your own customers is the first step in making them all happy with your site and your service.
Endless payment processes
Think about it when you buy from other websites. Are you put off by the endless payment processes? The process should be as easy as researching, finding, and buying. But often it’s about researching, finding, creating an account, filling out forms and then buying. No one has ever had to provide all of this information when shopping at a street store, so why force them to do it online?
The basket / cart itself should be useful. Putting on and taking off items, changing options, colors, sizes and quantity should be such a simple process.
Keep your user in mind all the time. They can browse your site, find the item they want, and then add it to the cart. They are then distracted, then hours later they come back to your site. Has their session expired and they will need to search for the item again? Make sure to keep this in mind that people can come back later today or even the next day to complete their purchase. So keep in mind that users are unlikely to be bothered if the session lasts 24 hours or more.
The experience can also be made easier by allowing card data storage and enabling autofill. All of these little gains add up to a pleasant online shopping experience, especially for returning users.
Money – Take it!
How many payment options do you accept on your website? Payment options should never be limited. A site that doesn’t accept PayPal is a bit like a department store that doesn’t accept cash. Likewise, many sites only accept PayPal, adding another process for people without a PayPal account.
Not accepting popular forms of online payment will simply limit the number of people who can buy from you. It doesn’t matter how amazing your site and products are if people can’t give you their money. So cover all the bases. Enable live chat for any issues that users may face during their visit – these options also help build a sense of trust.
Make sure you cover all the bases and leave nothing to chance.