The Covid-19 pandemic has forced millions of people around the world to isolate themselves and socially distance themselves to help control the spread of the virus. This public health crisis is also pushing companies to implement teleworking to ensure business continuity.
As they adapt to a new way of working, companies are embracing technology and employees learning new skills, examining digital tools and platforms to stay connected and productive.
Webinars are essential in today’s environment because they reestablish the human connection and help improve the collaboration that many people crave while working remotely.
“Marketers may be in crisis mode right now, but the benefits of webinars present a new tactical opportunity,” said Michael Gullan, Managing Director of G&G Digital. “All you have to do is act fast and get your webinar strategy to replace the income you are generating in areas that are no longer an option,” he added.
Webinars have a myriad of performance enhancing benefits, including the ability to engage with small and large groups, interact with the audience in real time, record sessions, as well as reporting tools and analysis. Whether it’s a virtual team building, onboarding new employees, launching a new product or service, or a product demo, webinars are a powerful tool that can help organizations to strategically.
Here are four ways webinars add value.
1. Encourage open dialogue
Webinars allow the public to ask questions in real time, wherever they are. Presenters can easily incorporate audience questions and comments into the presentation and provide feedback in real time. As webinars are live events, they are more conversational as presenters can ask questions of the audience, encouraging engagement.
2. Position organizations as industry experts
By inviting experts to join us, organizations can extend their reach to other businesses and potential clients as they position themselves as leaders in their industry.
3. Soft selling
By effectively using webinars, businesses can teach and sell their products or services at the same time, in a more organic way. And the registration process allows organizations to build a database, as well as the ability to attract new customers.
4. Obtain information
Although webinars are live events, they can be recorded for review and use in the future. These recordings offer the possibility to better understand the behavior of the participants and to shed light on future topics. And if used successfully, analyzing the questions asked during webinar sessions can also help inform an organization’s content strategy.
« With trade shows, conferences and events canceled for just about everyone, the novel coronavirus Covid-19 is forcing businesses around the world to pivot many of their marketing plans and strategies overnight, » Gullan said. .
Webinars are more than a product launch or demonstration. It’s a great marketing tool that gives organizations the ability to convert attendees into customers, while being cost effective to play a vital marketing role. With an opportunity to grow the business and stay in mind, webinars are the start of a new way to engage organizations and take your business to the next level.
About Michael Gullan
Michael Gullan is the co-founder and CEO of G&G Digital (www.gullanandgullan.com). A tactical strategist and strong leader, Michael is an out-of-the-box thinker passionate about G&G Digital customers and brands. G&G Digital is an independent digital agency passionate about quality, smart creative solutions, and solid, in-depth knowledge-based strategies.
G&G Digital is an award-winning digital agency that creates revolutionary solutions for brands. G&G is passionate about producing quality strategic digital solutions to help organizations meet their digital learning and training needs. All solutions are built on deep consultation, strategic insights and data. G&G aims to surprise, delight and exceed customer expectations.