It’s been almost a year since COVID-19 struck, forcing countries to close their borders and lock its people into their homes. What started as a health crisis has now turned into an economic crisis. The World Bank predicts a 5.2% contraction of global GDP in 2020 due to the pandemic. Like every crisis, this crisis also presents an opportunity for companies with a strong digital backbone. With terms like “working from home” and “social distancing” becoming commonplace and person-to-person interactions becoming increasingly rare, companies that change course to adopt digital strategies are likely to do well.
It is in this context that digital marketing is gaining in importance. This piece focuses on one of these aspects of digital marketing – Influencer Marketing. According to Influencer Marketing Hub, the The return on investment for every dollar spent on instant messaging in 2020 is $ 5.78. Its importance is validated by the fact that the global influencer market size expected to increase of From $ 5.5 billion in 2019 to $ 22.3 billion by 2024. Naturally, today’s businesses can hardly afford to ignore influencers.
Below are some things to consider when collaborating with an influencer.