Before we dive in and do off-page SEO on your website, let’s first define what it is. Off-page SEO involves performing actions that take place outside of your website, which increases brand awareness, builds trust, builds authority, and drives traffic.
Two good examples of off-page SEO involve using link building strategies to acquire backlinks and leveraging your social media and business directory profiles to drive engagement.
Building and acquiring backlinks is one of the most important ranking factors for Google, so we will briefly examine why Off-page SEO is necessary, then go over some techniques you can use to build and strengthen your website’s backlink profile.
On-Page SEO and Off-Page SEO
On-page SEO is where you optimize your website’s metadata, keywords, internal links, image alt text, and content to let search engines know your site is relevant and useful for. its users. In short, on-page SEO tells search bots what your site is all about, while off-page SEO shows crawlers why your site is valuable and important.
While it is true that off-page SEO is more difficult to manage than on-page SEO, it is always worth combining the two in an overall SEO strategy that effectively boosts your online presence and improves your rankings over time. time.
Do you need off-page SEO?
In short, yes. You must perform Off-page SEO actions to fully maximize your online visibility and prove to search engine robots that your website is trustworthy, authoritative and reliable.
Google’s algorithm takes into account all types of off-page SEO reputation signals such as:
- Social media mentions
- Online Reviews
- Recommendations from expert and authority news sites
- Relationships with similar websites in your industry / niche
Increase off-page SEO with backlinks
So how important are backlinks to your off page SEO strategy? Well, consider for a moment that a website with a handful of high quality links will generally outperform another site with several low quality links.
Here are some effective backlink building techniques you can start using on your website:
1.) Provide quality information. One of the best ways to get backlinks naturally is to post well-written, well-researched, and verifiable content. Make sure to include statistical data that can be easily cited and shared, and insert media as needed to keep readers engaged.
2.) Use broken content construction. Building broken links is an effective tactic of locating resources that are no longer active or that contain broken links, then recreating that content and asking site owners to replace those broken links with your newly created resource.
3.) Use longer form content. Did you know that long content is favored in search engines? Just open an incognito window and do a Google search for your target keyword, then write down the word length for each of the top blog results and create quality content with a higher word count.
4.) Use guest viewing to your advantage. Writing content for your blog is a good start, but you’ll also want to create guest posting content that will be posted to popular, high profile websites and blogs. Not only will you get a backlink in return, but you will also be exposed to a whole new audience.
5.) Send out a press release. While press releases don’t help your rankings in Google as they are only syndicated for a limited time, they indirectly help you by being picked up by other posts which leads to more backlinks. Press releases also help refine your message and provides content for other marketing channels.
6.) Take part in a Roundup. A recap article compiles the best of the best in a specific industry or niche. They usually provide information about the featured experts or ask them to share their own ideas on a specific topic.
These types of posts usually get a lot of views and shares because they contain valuable information and because they are shared on other expert networks.
7.) Get an interview. Being interviewed on a podcast or in an article is similar to posting a guest because you’ll be able to reach an entirely new audience, but without doing all the heavy lifting yourself. The interviewer will be responsible for preparing all the questions and carrying out the interview itself, then modifying it, publishing it and sharing it on his platform.
Also, if you are featured on a podcast, chances are they will write an accompanying blog post and you will receive a backlink.
8.) Partnerships for Land Quality. Partnering or endorsing a bigger brand will get you a lot of attention. Look for relevant businesses and ask what you can do to help them (offer value up front!).
9.) Create shareable content. While it is recommended that you write long blog posts, try creating other digital assets like graphics, charts, infographics, and other image-rich visual content that can easily be shared by others. ‘other. Keep in mind that people love to share visual content and you are increasing your reach online by appearing in visual search engines like Google Lens, TinEye, and Bing Visual Search.
On-page and off-page SEO are essential parts of your overall digital marketing strategy. Ignoring either one will often lead to poor search rankings and untargeted site visits, leading to a host of other issues such as lower session times and higher bounce rates.
If you are feeling overwhelmed and don’t know where to start, start by focusing on your site’s backlink profile. As mentioned earlier, Google and the other major search engines see this as a key ranking factor.
Finally, consider strengthening your Off-page SEO efforts in creating high quality written content and other digital assets that others can share on their networks.
We hope you learned something about off page SEO today. Visit our blog for more articles and subscribe to learn more about search engine marketing!