Your website is the foundation of all of your marketing efforts. This is the place where your existing and potential customers come to learn more about your products or services and your business as a whole.
Your website is where potential partners come to learn more about your brand and where your prospects book a demo or request more information about your products or services. This is also where your landing pages are, where prospects land after clicking on one of your ads.
In essence, your website is fundamental not only to your marketing success but also to the success of your business as a whole, which is why running your website should be a daily priority.
In this article, we’ll take a look at what constitutes website management and how it can increase your ROI.
What is website management?
Website management is a term to describe the combination of several services to effectively manage your website. Generally, the management of the website will involve:
- Website security
- Content management
- Website support
Effective website management, especially if you are running a small business, will require you to outsource the services to a website design agency or digital marketing agency that offers website maintenance services. Large companies may have designated internal teams responsible for the ongoing management of their company’s websites.
Suppose you have ever had a website created or updated by a designer or an agency. In that case, they may also offer ongoing website management services as part of their service portfolio, which you can use.
How Can Website Management Increase Your Return On Investment?
A secure website ranks well, drives more traffic and reduces website downtime
Websites are constantly under threat of attacks from hackers and cybercriminals. These attacks can crash your website, infect the device used by your website visitors, phish for potentially compromising information, and more.
As you can imagine, any attack on your website can have disastrous effects on your business, especially if sensitive data is compromised or your website is down for some time. In the event of an attack, you might face issues such as:
- A loss of traffic, leads and customers for your business.
- There is a loss of trust in your brand on the part of your website visitors and customers, mainly if your website has been down for a considerable period of time.
- Poor user experience and slow load times on your website.
- Potential legal issues if confidential customer information is compromised.
Continuous and effective website security involves passive management such as putting in place good firewalls to block potential hackers and active management through measures such as regular malware scans and updating of the website. architecture of your website.
With the security of your website intact, you can be sure that your website visitors are protected when they visit, use, and buy from your site.
Good web security also helps your search visibility. In an analysis of over a million results, Backlinko found that websites with a Secure Sockets Layer (SSL) certificate ranked consistently higher than websites without it.
Downloading SEO optimized content and optimizing existing content increases your traffic
Your website should never be treated as a static object. One of the most essential elements for the success of any website is the continuous addition of new content and the optimization of existing content.
For the benefit of your website, you’ll want to make sure that any new content you post is SEO optimized; some good practices include:
- Perform keyword research for the topic you are writing about.
- Use keywords naturally and strategically in your content.
- Optimize title tags and meta descriptions.
- Optimize the length of your content; the latest research suggests that 2,000 word long chunks are the most reliable way to get your business up the search results page.
Some of the best practices for optimizing existing content on your site include:
- Make sure the information in the content is up to date and relevant.
- Make sure all outbound and inbound links are still active.
- Make sure that every page on your site contains a meta description, optimized url, and alt image text for all images on a page.
Whoever takes care of your website management will usually take care of optimizing your existing content, but that can also be the responsibility of an internal content team if you have one.
Ongoing website support keeps your website running
Website support is sort of an umbrella term to describe a multitude of different factors that overlap but are not exclusive to website security or content management. Website support may include services such as:
- Web design changes.
- Website navigation is changing.
- Analytical management.
- Improvements and updates to the plugin.
- Server updates.
- Site and data backup.
- Landing page maintenance and much more.
Just like web security, performing these tasks on a regular basis is essential to maintaining the functionality and performance of your website. Staying on course for plugin, theme, server, and hosting updates will ensure that your website load times stay at their peak and that any plugins you use continue to perform as they should.
Monitor and analyze your website analytics such as your organic traffic, time on page, bounce rate, and conversion rate.
These metrics will help you see if your site is attracting and keeping visitors there, and will tell you if you need to make any changes to your site to improve these metrics.
Keeping your website up to date and well maintained is essential if you want to continue to attract new visitors to your website and convert those visitors into leads and customers.
Along with this, good website management is essential for the positive user experience of your website visitors and the security of their information. Make sure running your website is a priority; your business will only be better.
If you want to get professional support in this regard, you can contact The good trader.