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(This is the transcript of our new video, so it may not read as well as a normal blog post would)

Hi, my name is Joaquin and I am the Paid Media Manager at Koozai. And in this video, I’m going to show you some little hidden gems you might not know about Facebook targeting. Now all you have to do is go to the Audience section in Facebook Ads Manager, click on Create Audience, go to Registered Audience and here you are going to be able to find some little tips and tricks to use when you are next advertising and targeting. Now, say, for example, that you are trying to target certain job titles. Maybe a personal trainer and you might find that when you enter those interests, demographics, or job titles, they might not appear in this section. So, for example, if you type a personal trainer, you might not get anything. He will say that no results were found. Or sometimes it will happen and you will only get a personal trainer for interest. So these are people who are interested in personal trainers, but you might be looking for a job title. Now to find the job titles you can, of course, search for them, but an easier way to do that is to just click on personal trainer, and once you have done that you can click on the suggestions, and it will give you some job titles on that specific topic. So we have fitness trainers and from there it will give us more suggestions for related items and interests, job titles and related topics. So in this case, because these are personal trainers, we want fitness instructors, we want fitness trainers, we can do fitness specialists and that will also give you suggestions in terms of fields of study. So people who have studied personal training and fitness. Now unfortunately there is a big error with Facebook where sometimes you type in a certain job title and it doesn’t show up. So you need to use this to your advantage and maybe if you get stuck on this page and can’t find the job titles you are looking for it is always a good idea to type in the topic that is related to it. subject and then you will be able to find it. Now, another thing that’s really, really interesting about Facebook targeting is all the different types of behaviors and demographics. Now a lot of people just go for interest-based targeting when it comes to prospecting campaigns, but I would really recommend using demographics and behaviors. Now if we click on Behaviors, you will be able to see a range of different topics that you can target. For example, let’s move on to an easy question, which is soccer or soccer. You will be able to target people who engage in high content on that particular topic. So in this case, football fans. So if you are trying to target two football fans, I would really recommend using this behavior feature as it is much more engaging and you will be able to target your direct customers with behaviors, rather than just interests. Other ideas are buying behaviors as well and there is this behavior here called engaged buyers and I really recommend using it if you are selling products. Let’s say you have a Shopify and you’re trying to sell notebooks or pens. I really recommend using engaged buyers as one of your targeting behaviors. This will target people who clicked the Buy Now call-to-action button in the past week, which means you’ll send your ad to people who recently bought or recently clicked the button. Buy now through Facebook Ads. Hope this helped you target. And if you need more information, be sure to check out our other videos and blogs.

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