(This is the transcript of our new video, so it may not read as well as a normal blog post would)
Hi, my name is Ellie and I am the paid media manager at Koozai. Today, I’m going to walk you through how to add an ad serving schedule in your Google Ads account. You might want your ads to show every time someone searches, or you might want them to show only at certain times on certain days. You may also know that your website converts better on weekends and therefore you want to bid on weekends and down on weekdays or vice versa. Today I’m going to show you exactly how to add an ad serving schedule to your account, and how you can raise or lower bids during those times. So if you go to your Google Ads account and scroll down to the left side, you will see the Ad serving schedule option. Once we click, we can see that there are different views that we can look at. Since we are in All Campaigns, these will all be at the Campaign level. I’ll start by showing you Hour. This divides the performance hour by hour. We then have the option of the day, which distributes the performance of the account from day to day. And finally, we have the day and time, which combines the two and tells you which days, which times are working well. I would advise to analyze this tab first. You can then decide exactly which days and times during those days are working well for your account. We then enter the announcements schedule where we can implement changes based on this analysis. I would suggest trying to divide your day into four to five sections. For example, after your scan, you might find that between 12 p.m. and 7 a.m. you have no conversions. This can then be your first section. Then between 7 a.m. and 11 a.m., you might see a fair number of conversions. Then from 11 a.m. to 5 p.m. you may see a slight drop again. And then because people might be finishing their work between 5 and 9 p.m., you might see a big spike. Then between 9 p.m. and 12 p.m., it goes down again. So these can be your separate sections. So now I’m going to show you how to add this to your account. We click on that blue edit button and it gives you the option to choose which campaigns you want to add this calendar to. So choose your campaign. And then you will have the option to add new days and times. You might receive suggested times, but you can just get rid of them by clicking. You can then choose the days when you want to have this schedule. So you can do each day differently or have a schedule from Monday to Friday or Saturday to Sunday or you can apply the same schedule to every day. So I’m going to use every day and apply the same schedule that I have from Monday to Sunday. So I click everyday and go into my first section, which we said would be 12:00 to 7:00. Then we click add to add our second section, which we said would be from 7:00 am to 11:00 am different sections that we decided to use. Make sure you don’t miss any time, so because I just picked 5 p.m., we need to make sure it now starts at 5 p.m. Then also on your last to make sure it buckles all the way around. You want to make sure it ends at midnight. We then click on Save. And if we now enter the campaign, in which we just added the calendar of announcements, we can see these new sections that we have added. So, for example, we have Monday from 12 noon to 7 am 7 am to 11 am, et cetera. We can now review and adjust our bids on each of these sections. So, for example, on a Monday between 12:00 and 7:00 a.m., we decided not to get any conversions here. So we might want to reduce by 50%. This way we always want to be visible but we don’t want to waste our budget here because we know it is not going well. You can change the times in bulk by checking the boxes. For example, from 12 p.m. to 7 a.m. everyday, I might want to change. If you click on all of these, click Edit and edit bid adjustments. We can then mass modify certain moments. You want to take the time to go through your account, edit all of your sections, and make sure the account reflects performance in order to get fully optimized campaigns.