how to choose a digital agency for your business
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Since the Coronavirus phenomenon, the number of digital agencies has increased considerably.

It can be difficult to know who to choose for your business venture. This is just a short guide to explaining the different types of digital agencies you may come across and advise you on how to decide based on your specific needs.

Why are there so many digital agencies now?

Unfortunately, due to the coronavirus, many people have lost their jobs or have been put on leave. The UK government has advised jobless people to retrain for new careers, you may have seen the ad. People go online to learn new skills, especially skills that enable remote work like web design or digital marketing.

This is commendable of course, however, there is videos like this on Youtube who teach inexperienced people to set up an agency. It shows how to buy prebuilt mobile apps and websites and sell them for more.

The problem with this is that the people who follow these videos have no real business experience or skills. If the client wants something personalized or if there is a problem with their service, the agency would have no control or even know how to help them. On the other hand, there are a lot of new people who are genuinely interested in developing the skills to run effective agencies and, because they are inexperienced, they can be very affordable for small business projects.

Choose the right team

In my opinion, when choosing a digital agency, the team is the most important factor. You should look for a team that specifically has experts in the service you need. Take for example a small business looking for an affordable basic website.

There are many digital agencies that provide this service. You had better choose an agency that specializes in web design, they are sometimes referred to as web design agencies. If you are looking to launch an advertising campaign to grow the customer base for your business, a digital marketing agency is what you need.

The digital agency network makes it easy to find the right digital marketing agency by making it easy to find the specific service you need. Here is a list of the different services of the agency:

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  • Website design agency – website design, website development and SEO
  • Digital Marketing Agency – Advertising Campaign Management
  • Social Media Agency – Corporate Social Media Account Management
  • SEO Agency – Search Engine Optimization Services
  • Content marketing agency – content creation for blogs and social media,
  • Email Marketing Agency
  • SEM Specialists – SEO and Search Engine Advertising

Some agencies provide dozens of services and have staff who are knowledgeable in many areas, but are not always experts in that particular area. Most digital agencies have a section on their website that describes their team members and their skills, you should pay particular attention to relevant credentials and years of experience. See the website of Outible for an example of this.

Make sure you always check out the portfolio section of any digital agency website. This should give you an idea of ​​what to expect when purchasing a service from them.

For a service like web design, you might be able to click on the live version of a website they’ve been working on. Pay special attention to the small details. Check out the website on desktop and mobile to see how they evolve. The same goes for other services like advertisements, be sure to read case studies and testimonials to make sure they suit your needs.

Do you need a digital agency?

Website creation

There are countless methods and technologies for developing websites in 2020. Some of the most popular include wix.com, foursquare, WordPress, Google business websites, GoDaddy site generator, the list goes on. Why is this important? Well, it depends on what you want to achieve with your website.

If you are on a budget, don’t mind putting in the hours, and you’re good enough at managing website domain, hosting, and support, a website builder might be ideal. . If however you don’t want it a digital agency would be the way to go, you also get professional help. You might be surprised at how little a professional digital agency website could cost.

Ads

Manually managing advertising campaigns can be difficult to do effectively, but there are many resources for learning. The problem I found was that there was a lot of experimentation required at the start when learning and it can get expensive. Besides, there are many different platforms for learning like Google Adwords, Microsoft Advertising, Facebook Ads etc.

If you need help with your business project, you can get in touch with Outible.

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