Some dentists would rather have their teeth pulled out than write about it. However, if finding new clients gives you a toothache, a dentist blog can provide you with the novocaine you need. When it comes to digital marketing for dentists, a blog can help:
- Stand out among your competitors
- Showcase new services and treatments
- Show your personality
- Think beyond the chair
- Create a traffic cycle
Stand out among the competition
When a potential client queries a search engine for dentists in their area, that search engine will respond with a plethora of dental offices available. The main deciding factors used by search engines to answer this query are proximity, rating (usually via Bark) and the quality of the website content.
Where people live and your Yelp rating – aside from the quality of your services – are usually not in your control. What you can control, however, is the quality of your website. The more relevant and useful your information, the more search engines perceive it. A fully functional blog with a ton of indexed pages putting you all forward as a thought leader in specialist areas of dentistry will go a long way. You’ll find practice at the top of the research polled, leaving your competition wondering where they failed.
Highlight new services and treatments
If you use state of the art equipment, specialize in root canals and bridges, or offer virtual screenings, you can greatly benefit from a blog post or series highlighting the unique qualities of your practice. For example, Contemporary dentistry Aesthetics blog, they claim that they can successfully create and fit a dental crown in one visit. Many of their customers will find this service useful, as crowns typically require multiple visits.
Writing articles like these will make you unique and different from other dental offices in your area. Each post also presents an additional opportunity for you to solidify yourself as a thought leader in your specific niche and allows you to explain why you are doing what you are doing.
Highlight your personality
Speaking of why you do what you do, having a dentist blog lets your audience get to know you. You can fill your blog with pop culture references, history lessons, self-deprecating jokes, or whatever suits who you are. As long as your posts are consistent, optimized, and with purpose, you are free to be as creative as you want.
A dentist blog lets you think beyond the chair
Keeping a dentist blog helps you stay client-centered. It is very easy for us to think of our professions in terms of working without work, but when you provide a service, the people who receive that service should be in the foreground. To create compelling, shareable content, dental bloggers will need to think beyond the desktop to determine what will appeal to people. Once you start this practice, you will probably start to notice results.
Create a traffic cycle
As Patient News points out that once your blog picks up speed, it will play a key role in your digital marketing efforts. Your search engine ranking increases, your blog drives more traffic to your website, and then your website attracts more customers. Assuming your services are as high quality as you presented them, these customers will then recommend you to others and the cycle will continue.
Dentist blogs can be very profitable, if done well. If you yourself are not a writer or cannot dedicate the time necessary to properly structure and maintain a blog, we recommend that you find content writers that can. If you need digital marketing help for other services like website design, SEO, or marketing automation, companies like Dentition can help.
Digital marketing for dentists doesn’t have to seem like a tooth-pull. With the right plan in place, you’ll have a new influx of customers in no time.