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C. Colors

Thanks to Wideo automation technology, you can also customize the colors of the videos.
This increases the impact on the person viewing the video, as their company’s branding colors will be present throughout the video.

When you create a video template designed for automatic personalization – as long as it is possible – you need to define a precise color palette consisting of a primary color, a secondary color, as well as black and white colors (which may vary. ‘apply to any brand style guide)

Primary color
It is the main color of the company’s brand. Usually, this is the one that covers the most area on its logo. You should use it strategically in the video for backgrounds or shapes used as text container backgrounds to ensure better presence.

Secondary color
Some brands have a different color with a less visual presence in the branding or used for secondary elements.
In cases without a secondary color, you can use a color derived from the primary color, darker or lighter (for example, primary color blue, secondary color blue white)

You can use the secondary color in the video for backgrounds that need to be lighter or softer to make text readable or other secondary elements in the publication.

Black and white
Any color palette can include these two colors as a complement. You can use white for scenes, backgrounds or details and black for texts to ensure readability.

Contrasts
When creating a personalized video for multiple clients, it is essential to consider that you are probably not sure exactly what colors will be applied to these videos.
If you only create 10-20 videos, you can do a manual first check to include all possible cases. But if we are talking about hundreds or thousands of videos for different clients, that would be impossible.
That is why you should design these videos by testing the edge contrast cases to avoid the possibility that text has a similar color to the background, making it unreadable.

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