If there is one thing you can say about Facebook, it’s that it hasn’t hit its mark. projected user base of 1.9 billion by being complicated to use. On the world’s largest social network, your relationship status can be complicated, but building a business page shouldn’t be.
People would still have problems even if they were, because Facebook has a lot to offer.
This is essential for small businesses, at least in part because it costs nothing to create a page. As a real market, using Facebook is more useful when starting an ecommerce business. Finally, this is a great place to promote your other assets online – there is no better place to promote your site on social networks than Facebook.
But above all, Facebook is still the place to be, because that’s where the people you want to do business with are most likely to be. Unless you are dealing with other companies. In this case, you might want to pay more attention to LinkedIn.
If you stick with Facebook, here are the seven steps between you and a fully functioning Facebook business page.
The Ultimate Guide to Social Media Marketing for Business
1. Register or log in
Before you start creating a Facebook business page, you will need a Facebook account. A regular account will do just fine. If you don’t already have one, you can create it by browse facebook and fill out the form.
If you have already registered, you can simply log in. Once you’ve done that, in the upper right corner of your page, you’ll see a “+” icon. Click on it to display a « Create » drop-down menu. Choose « page ».
2. Create your page
When you choose to create a page, Facebook will take you to the page builder. Before you can do anything with the page, you need to create it. But to activate the button « Create a page » in blue, you must first provide all the required information in the left part of the generator.
At the very least, you will need to provide the name of your page, as well as the category. The name can be the name of your business. As for the category, start typing your industry or niche and find the closest match.
You can come back and fill in the description later. The name and category are all that is needed to create a page. You will see the « Create Page » button turn blue once you are ready to create the page.
Tap it and you can go to the next step.
3. Configure your page and add images
Once you have created the page, the menu on the right will change to “Configure your page” and you will be able to add photos, both a cover photo and a profile photo.
The general guidelines that Facebook will remind you of are to use a logo or something identifiable as your profile photo, and something more representative of your business as the cover photo. You should also make sure that you are using the appropriate size for social network.
If you like the look of your profile photo and think you’ve defined your cover photo perfectly, you may want to move on. If you haven’t checked the mobile preview, do so first – it’s as easy as tapping on the smartphone icon in the top right corner of the preview area.
Once you’re done and hit save, you’ll be in for a treat.
4. Establish the identity of your page
After pressing « Save » you will see the full back end of your page, the place where you can manage all of its aspects. It can be a bit overwhelming as there are so many options and awesome things to do.
Before you start to complete the page, you may want to unpublish your page first. This will not remove any of your progress or change any information – it will just ensure that no one comes across the page while it is still being created. You can find the option in settings.
Facebook may ask you what is the reason why you canceled the posting of the page. If you say you are doing it because the page is not yet complete, Facebook will ask you what you need to complete the page. Give it a reason and unpost the page – you can go back into the setting and reverse that later.
Going through the « Prepare Your Page for Success » guide is a good choice for your next step. Establishing the identity of the page would be the first thing to do. If you skipped anything in the previous steps, it will appear here. If nothing else, you will have a chance to center the profile picture.
After taking care of that, you can move on to the next section – this is an important section for business.
5. Provide information and preferences
The next step is to provide all the useful information about your business that you want people to know. Do you have an Internet website? This is where you can connect it to your page. Would you like to include a physical location? Working hours? A phone number? Email preferences?
If any of this information does not apply to you – like if you don’t have a website, for example, press the « More » button and you can choose that it does not apply to your. website.
The last of the options, “Add Page button”, is special. When you choose a page button, you choose the type of action you want users to take when they visit the page. Click « Add a button » and you’ll see several options you have available to you – some of which come with their own options.
When you choose one of the options, it will appear below your cover photo. Don’t worry, you can change your mind and choose another page button later.
6. Final preparations before going online
Creating a Facebook business page can be straightforward, but it can take some time. So far you’ve covered the basics. At this point, however, you might decide to think outside the box and fill out the page before presenting it to the world.
There are tons of things you can do right now. You can try, for example, to add a username to your page – you will find the option under your page name. Adding it is a great way to make sure that people can easily find your page – after posting, that is.
This is also a great time to review the business tools provided by Facebook. You can create a store, set up appointment bookings, or display a menu, all depending on the type of business you run and the reasons why you created the page.
You should also check the settings and configure some important things such as:
- Visitor posts on your page
- Age and country restrictions
- Automated responses in messaging
- Assigning page roles to people
- Connect the page to an Instagram account
None of this is particularly difficult to do. However, the settings are extensive and it may take some time to cycle through them all.
7. Present your page
Technically, your page was created four steps ago – all you did in between was configure and tweak it. When you think it’s done and your page can perform the functions you had in mind – letting you showcase products, connect with customers, get them to sign up for your newsletter – you can publish the page again.
The final prompts in the « Define Your Page for Success » guide will invite friends to like your Page and create your first post.
Inviting your friends is one way to leverage your network to give your page a first boost. However, this boost is anything but organic – people will do it to support you, not necessarily because they are interested in your business. The jury is still out on whether you should or shouldn’t.
Things are much clearer with the welcome message – you absolutely have to create it. Creating posts or posting content is one of the expected activities of an active page and it’s a great way to engage an audience. You can add photos, locations and even moods to the post.
With that, that part of the work on your page is done. Don’t feel too comfortable, because maintaining a Facebook page is a lot of work. So, get ready to learn more about advertising on Facebook, retain visitors, and use Insights to grow your page.
A Facebook Business Page is a great asset for a business of any size. For a small business with a small advertising budget, however, this can be incredibly useful. All it takes to create one is some free time and some content ideas.
Keep in mind, however, that creating the page is the first step towards establishing a useful and profitable social media presence for your business. Don’t expect things to happen overnight. You will have to continue to see the results.
Guest Author: Marko Ticak writes on everything from marketing to writing. He likes to get caught in the rain, and he doesn’t mind that it’s a cliché. When he’s not writing, he’s listening to music and looking for things to write about.