Here are some tips to help you build a strong profile on LinkedIn.
The success of your online profile depends on its content. There is much more to creating a good LinkedIn profile than just words and pictures. There are qualities that need to be represented in a person’s profile that will help them stand out from the crowd and increase the chances of connecting with the right people.
1. Your profile picture is important, but not THAT important.
Linkedin makes it easy to add your profile picture to your page. But you should still spend some time making your profile picture as attractive as possible. Using a professional photo with good lighting will help give your profile the best chance of getting noticed.
For me personally, I appreciate when I find a profile photo that is not overproduced or photoshopped. So, my profile picture on LinkedIn is quite economical as I’m just a down to earth man.
Link to your profile picture from a Social media sites like your Facebook or Twitter accounts will help give your photo the edge it deserves. If you can’t afford a professional photographer, here’s a useful video on how to DIY professional photo with your smartphone.
2. Your LinkedIn title should be more than a job title and where you work.
The most underused step in creating a good LinkedIn profile will probably be the headline. Next to your name and profile photo, your LinkedIn title is displayed whenever you send a connection request, a personal message, or when you leave a comment on a post.
Instead of telling people what you do and where, try to communicate, why you love what you do, how you help others achieve their goals, and why you are a great person to connect with. Participating in this exercise alone will dramatically increase the conversion rate or accepted connection requests. If you want to see a great example of a LinkedIn headline, here is a client!
3. When creating a good Linked In profile, your About Me section should be short
Just because you have ten paragraphs in your about me section doesn’t mean you have to go on and on in the product description section. In fact, LinkedIn limits the number of characters you can put in your About section. To help you keep your information to a minimum and digest it easily, shorten the sections with bulleted points and structure the sections with captions.
You’ll want to write down your description so that people reading it can skim through it quickly.
Second, you want to write about the pain your product or service brings. It will make more sense to readers than a client list.
4. Focus on your target personalities.
Be attentive and relevant to the audience you want to attract. Too often, professionals try to be experts for everyone. By focusing your profile on smaller categories or verticals, you will gain confidence and credibility within your desired niche. This doesn’t mean that you won’t get new connections with other industries, but it will demonstrate a higher level of understanding within the group you have the most in common with. It will help you make a lasting impression on the people you actually want to build a relationship with.
5. Part of creating a good LinkedIn profile is sending out invitations every week.
If you’ve spent all that time building a great profile, it makes sense that you take the next step by sending connection requests. When sending inquiries, be aware of the types of relationships that are desirable and can lead to the growth of your career or business. If your profile matches the characters you’re trying to connect with, you need to have a solid acceptance rate and a captive audience to interact with.
7. Get involved aka « Be Social ».
The easiest and most overlooked part of using LinkedIn has to be “being social”. This is essential and should be a daily exercise. That doesn’t mean you have to get your message out every day. This could be just commenting on posts from your new connections, or just sharing a post that you think your target personalities might want to interact with. When you’re social, think more about what interests your audience and less about what you want them to hear.
8. Meet people you want to collaborate with, don’t sell too many products.
To help people remember you, be prepared to meet some of the new relationships in person. This is especially important if you rely heavily on referrals from outside sources. People share a business with people they love and trust. It’s easier to trust and love someone you’ve had coffee with, even if it’s over Zoom.
If you still need help with your LinkedIn game, contact us. We are happy to provide you with a free consultation to get you started.