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How to create the perfect pitch deck

If you’ve started a startup, chances are you’ve heard of a pitch deck. A pitch deck is a marketing presentation designed to convince investors or lenders to donate capital to your business. Ultimately, it provides potential investors with high-level insight into your business plan, your success so far, and your potential for growth.

Whenever you meet an investor, expect to present your pitch deck to several people – and expect them to ask lots of questions. Think of your pitch deck as the bridge between your business and future startup funding. And often, funding plays a critical role in your business’ ability to grow. With half of all small businesses failing within five years, your pitch deck can be the difference between establishing a successful brand and becoming another statistic.

Pitch decks are usually created using presentation software such as Powerpoint, Prezi, Keynote, or Google Slides. Within a few slides, your pitch deck should be both informative and compelling. Your slides should be clear, include high resolution images, look visually appealing, and keep light on text. But creating the perfect pitch deck is easier said than done. Here’s what you need to know to increase your chances of success:

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