Backlinks have long been important for SEO. This is partly because when sites are linked to each other, it is a good signal to Google that it is not only you who guarantee your content, and therefore that it should be available in the pages of. search engine results (SERP). Just to emphasize this further, the importance of quality backlinks was also highlighted by John Mueller in February 2021, where he confirmed that the total number of backlinks does not matter to Google – rather it is the quality and relevance of the backlinks.
This means that if you spend hours and hours trying to get as many links as possible, regardless of the quality, it’s time to stop and re-evaluate.
If you are new to the world of backlinks and want to learn more about the easy ways to get your hands on a few, you’ve come to the right place. We’ll walk you through how to find backlink opportunities through unrelated brand mentions …
Let’s take a step back – what is a backlink?
Essentially, they’re what they say on the tin – they’re a link from another website, to yours. They can also be referred to as inbound links, but the bottom line here is that they are crucial to your overall SEO efforts. When you gain enough backlinks from high authority or relevant sites, it goes to Google deeming the content worthy of appearing on the SERPs. This then has a really positive effect on your rankings, so it’s worth considering the impact backlinks could have on your site’s visibility.
What is an unrelated brand name?
This is where your brand name appears in the body of a news article, blog post, report, or other general online document and there is no link to your website.
How do you get backlinks?
There are many different techniques you can use to try and get backlinks for your site, here are some examples of what you could do:
- Write informative, relevant, keyword rich content that deserves a link – because when you provide fabulous content, other people who find it may think it’s good enough to be linked in their content as well. It can be anything from a statistical study to a quiz, listicle or how-to – it just has to be interesting!
- Blog or contribute articles – find relevant blogs or posts and send an email to contribute. You need to make sure that the person you are contacting is relevant to your business or that you are wasting time, and also send personalized emails that really show how you think your article would contribute to their readers.
- Create interesting and insightful PR articles that online magazines and newspapers will want to publish. Check that any coverage you receive does in fact have a backlink – they are not always guaranteed and you may need to contact the author and kindly request the link.
- Find unrelated brand mentions and request a backlink, which we’re about to detail in more detail on how you can do this using Ahrefs.
How to find unrelated brand mentions
When it comes to finding unrelated brand mentions, it’s worth noting that if you’re a small business or relatively new, you’ll want to start by focusing more on the other options listed above, just because your brand is unlikely to have many mentions. on the Internet. If you are a relatively established brand, this is a good option to help you with backlinks.
- Log in to Ahrefs and go to the content explorer.
- Add your brand name in the search bar and leave the drop-down menu as « everywhere ».
- The results list will show both linked and unrelated mentions, so you’ll need to make sure you’ve selected « highlight unrelated domains » and add your website URL in the box.
- Once you have your list of unrelated mentions you might want to play around with filters for certain time periods or languages, but one filter we recommend adding to the results is « domain rating ». Examining sites with reasonable to high domain authority will show you any unrelated mentions from more impactful sites. The higher the score (0-100), the more likely a website is to rank. We recommend that you check sites between 25 and 100, but you can check all domain authorities for more options.
- All you have to do now is go through the list and check each link – verify that your brand name is there without a link, then contact the author and ask them nicely if they will post a link to your site on the article. Make sure you are clear on the link you want them to include – homepage links are popular; however, you can have a page that is more relevant to readers.
It should be noted that you may need to do some research to get the reporter / writer’s attention as these are very busy people and it is well known that they get more than a few emails each day!
If you’re not an Ahrefs user, there are a few other tools you can use to find unrelated brand mentions. You can do a manual search if you want, but we wouldn’t personally recommend it as it would take a long time!
SEMrush: in the “brand monitoring” section.
Buzzsumo: via the search function.
Google Alerts: By setting up a branding alert, you will get every new content that mentions your brand. You won’t always receive relevant alerts if your brand name isn’t unique or fits into a general phrase.
Remember, once you have your list of sites to contact for a backlink, look for the most relevant sites and sites with the highest domain authority or domain rating because those backlinks are worth more for your SEO. If you want to learn more about backlinks and some facts about backlinks, read The Link Building Myths: 5 Common Misconceptions About Backlinks.